Developing actionable competitor reviews

سرفصل های دوره

Use competitor research to differentiate your customer experience

1 - Creating your customer journey framework

1 - Introduction and welcome

2 - What is a Customer Journey Framework

3 - How to develop your review dimensions

4 - The need to share with your colleagues

2 - Selecting competitors and comparators

5 - Creating a long list of competitors and comparators

6 - Shortlisting with your colleagues

3 - Conducting your heuristic review

7 - How to setup your scoring table

8 - Establish maturity benchmarks

9 - Creating an assessment plan

10 - How to capture all evidence

4 - Identifying your battlefields

11 - Processing your raw scores

12 - Plotting the insight into an easy to consume chart

13 - Modelling your opportunities

5 - Convincing leadership to take action

14 - Creating a prioritised plan based on a combination of value and feasibility

15 - Understand how challenging candidates can lead to powerful differentiation

16 - How to use prototyping where there is no competitor reference to convince leader

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تولید کننده: Udemy