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Customer Service Strategy

سرفصل های دوره

Given fast-evolving customer expectations, every organization needs an effective customer service strategy to guide operations and decisions. Your service strategy is the bridge between the organization's vision and mission—and the decisions and actions that happen every day. Join Brad Cleveland in this course and learn how to develop and execute an effective customer service strategy for your organization and team. Learn the steps of the strategic planning process, involving vision, customer access, talent, processes, technology, investments, and innovation. Plus, discover how to put your strategy to work, measure its effectiveness over time, and make updates to keep your strategy current.


01 - Introduction
  • 01 - Customer service excellence is your strategic advantage

  • 02 - 1. The Importance of Customer Service Strategy
  • 01 - Define a customer service strategy
  • 02 - The role of customer service strategy
  • 03 - Identify customer expectations
  • 04 - Characteristics of an effective customer service strategy

  • 03 - 2. Strategic Planning Charting a Course
  • 01 - Introduction to the strategic planning process
  • 02 - Establish a shared vision
  • 03 - Shape the customer access strategy

  • 04 - 3. Strategic Planning People, Processes, and Technology
  • 01 - Build the right skills, knowledge, and leaders
  • 02 - Implement operational plans and processes
  • 03 - Establish enabling technologies

  • 05 - 4. Strategic Planning Investments and Innovation
  • 01 - Make the required investments
  • 02 - Harness innovation

  • 06 - 5. Putting Strategy to Work
  • 01 - Use strategy to guide decisions and direction
  • 02 - Gauge the effectiveness of the customer service strategy
  • 03 - Keep strategy current
  • 04 - Shape the future
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    شناسه: 38671
    حجم: 168 مگابایت
    مدت زمان: 52 دقیقه
    تاریخ انتشار: 10 مرداد 1403
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