Cultivating Cross-Functional Partnerships: Internal Marketing Strategies

سرفصل های دوره

Increase your employee engagement and productivity rates by enhancing your internal communication practices. In this course, India Lott, a senior marketing executive with over 15 years of experience in digital marketing across B2C and B2B sectors, brings a wealth of knowledge in developing internal communication strategies. First, India will share the foundations of internal communication. Next, she will explore techniques for forging cross-functional partnerships and applying internal marketing tactics. Then, India will provide methods for assessing the impact of your internal marketing strategy efforts. After completing this course, you'll be able to implement collaborative processes, align communication with organizational goals, and engage key stakeholders to foster transparency and teamwork.

01 - Introduction

01 - Working as a larger team

02 - 1. Understanding Internal Communication

01 - Outlining internal communication

02 - Aligning organizational goals

03 - Creating a culture of collaboration

03 - 2. Building Cross-Functional Partnerships

01 - Identifying key stakeholders

02 - Applying collaborative communication strategies

03 - Resolving conflict and building consensus

04 - 3. Implementing Internal Marketing Tactics

01 - Messaging an internal brand

02 - Engaging employees

03 - Designing training and development programs

05 - 4. Measuring Internal Marketing Efforts

01 - Building internal success metrics

02 - Improving with team feedback

03 - Scaling internal communication practices

06 - Conclusion

01 - Cultivating partnerships

“آشنایی با فرآیندهای پیش نیاز تولید موزیک” به سبد خرید شما اضافه شد. مشاهده سبد خرید

189,000 تومان

افزودن به سبد خرید

خرید دانلودی فوری

در این روش نیاز به افزودن محصول به سبد خرید و تکمیل اطلاعات نیست و شما پس از وارد کردن ایمیل خود و طی کردن مراحل پرداخت لینک های دریافت محصولات را در ایمیل خود دریافت خواهید کرد.

تولید کننده: LinkedIn Learning (Lynda)