Conversion Tracking for Digital Marketing in 2021

سرفصل های دوره

A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns

1 - UTM Parameters what are they and how to use them

1 - UTM Parameters explained

2 - Setting up UTM Parameters

3 - Tracking UTMs in GA

4 - Value Track Parameters

2 - Tracking Pixels & Conversion Tracking

5 - Understanding Tracking Pixels

5 - information on the facebook tracking pixel.zip

6 - Facebook Conversion Tracking

7 - Linkedin conversion Tracking

8 - Adding Pixels to your Website

3 - Google Analytics for AdWords Managers

9 - The Advantages of Linking Google Analytics with AdWords

10 - Linking Google Analytics & Google Ads

11 - Understand Google Ads Reports within Google Analytics

12 - GA Conversion Tracking & Goal Setup

13 - Remarketing Segments in GA

14 - Attribution Models in Google Analytics

4 - Call Tracking

15 - Introduction to Call Tracking

16 - How does call tracking work & key benefits

17 - Avanser Walkthrough

17 - avanser call tracking.zip

18 - Integrating Call Tracking with Google Analytics

5 - 3rd Party Landing Page Tracking

19 - Tracking integration for landing pages

6 - Google Tag Manager GTM

20 - What is Google Tag Manager

21 - Review of GTM interface and Setting up GTM

22 - Adding Tracking with Tags in GTM

23 - Google Tag Assistant Debugging Tracking Issues

24 - Event Tracking with GTM

25 - Event Tracking Reports in Google Analytics

7 - Dashboarding & Reporting with Google Data Studio

26 - A concise introduction to Google Data Studio

27 - GDS Similar Products in the Marketplace

28 - GDS Pros & Cons

29 - Part 1 Working with a Google Data Studio Template Feature Overview

30 - Part 2 Working with a GDS Template Connecting Data Sources

31 - Part 3 Working with GDS Dimensions Metrics & Filters

32 - Part 4 Working with GDS the Toolbar

33 - Part 5 Working with GDS calculated fields Advanced

34 - GDS Sharing Options

35 - datastudiotemplatescom A Marketplace for Templates

35 - data studio templates.zip

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تولید کننده: Udemy-Training