Advanced Google Ads Training: Master Strategies & Techniques

سرفصل های دوره

Google Ads 2022: Hands on training in Google Ads techniques developed over 13 yrs. Module based + Heaps of Resources!

1 - Introduction

1 - Advanced-AdWords-Course.pdf

1 - Introduction

2 - Testing Ad Concepts

2 - Introduction to Ad Concepts

3 - Example Ad Concepts

4 - Label Setup

5 - Label Setup Updates

5 - campaign structure template.zip

6 - Reporting on Ad Concepts

3 - Budget Optimize Tool Regression modelling to Optimize CPA & ROI

7 - Budget Optimizer Introduction & Overview

7 - budget optimize tool.zip

8 - Import Google Ads data

8 - budget optimize tool.zip

9 - Campaign Analysis

9 - budget optimize tool.zip

10 - 4 Ways to use Budget Optimize

10 - budget optimize tool.zip

11 - Other factors

11 - budget optimize tool.zip

4 - Google Ads Paid & Organic Interaction Report

12 - Understanding the usefulness of this report

13 - Linking Google Ads with Search Console

14 - Excel Report Setup & Pivot

15 - Identifying Google Ads & SEO Search Term Opportunities

16 - CTR Interaction between SEO & SEM

5 - GeoLocal Campaigns Double Campaign Structure

17 - The theory behind the double campaign

18 - A practical example inside Google Ads

19 - Geolocal campaign updates

19 - about keyword matching.zip

6 - Google Ads Campaign Experiments

20 - Introduction to Google Ads Experiments

21 - Example experiment Ideas for use

22 - Draft & Experiment Setup

23 - Report analysis & explanation of symbols

24 - Ad Variations

7 - Automate Budgeting for Multiple Ad Accounts

25 - Introduction to the Google Spreedsheet template

25 - automated budgeting template for multiple ad accounts.zip

26 - Data Inputs

27 - Reading the sheet output

8 - Google Ads Audit

28 - Audit Overview

28 - audit-checklist.pdf

29 - Auditing the Account Structure

30 - Campaign Settings

31 - Auditing on the AdGroup Level

32 - Auditing the AdGroup updates

33 - Other Things to look for in an Audit

9 - Remarketing Strategy & Implementation

34 - Why Remarketing Works

35 - GDN Remarketing

36 - Remarketing Lists for Search Ads RLSA & IF Statements

37 - Customer Match Email Retargeting

38 - Dynamic Remarketing

39 - Lookalike Audiences

40 - GDN Banner Sizes & Other Things to Consider

41 - Audience List Sharing

41 - adwords list sharing info.zip

41 - adwords list sharing instructions via mcc new interface.zip

41 - facebook list sharing guidelines.zip

42 - Remarketing with Events

42 - for tracking with gtm.zip

42 - remarketing to user actions ppc hero.zip

42 - setup events with gtm.zip

42 - youtube trigger in gtm.zip

10 - Artificial Intelligence & Machine Learning

43 - What is AI & ML

44 - Auto Rotate for Budgets & Ads

45 - Dynamic Search Ads

46 - Smart Bidding Strategies

47 - Smart Bidding Updates

48 - Lookalike Audiences

49 - Data Driven Attribution Models

50 - Data Driven Models Update

11 - Dynamic Ad Customisers

51 - Introduction to Ad Customisers

52 - Advantages & Example Uses

53 - Setting up the Business Data Feed

54 - Best Practice for Ads

12 - Google Analytics for Google Ads

55 - The Advantages of linking Google Ads with GA

56 - Linking GA & Google Ads

57 - Google Ads Reports in GA

58 - GA Conversion Tracking & Goal Setup

59 - Remarketing Segments in GA

60 - Attribution Models in Google Analytics

13 - Using Scripts

61 - Introduction to Google Ads Scripts

62 - 404 Link Checker Script

62 - 404 link checker script.zip

63 - Experiment Results Script

63 - experiments script.zip

64 - Google Ads Audit Script

64 - adwords audit script.zip

14 - Google Ads Editor

65 - Introduction and advantages of Google Ads Editor over the online interface

65 - download adwords editor.zip

66 - Example Uses for Google Ads Editor

67 - Google Ads Editor what you cant do

68 - Google Ads Editor Updates

15 - Competitor Research Tools

69 - Auction Insights displayed graphically

70 - Auction Insights in Data Studio Easier Option

70 - auction insights data studio template.zip

71 - 3rd Party Competitor Research Tools SEMrush

16 - Landing Page Software

72 - Why Use Landing Page Software

73 - Unbounce Walkthrough

74 - Tracking integration for landing pages

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تولید کننده: Udemy-Training