Building an Integrated Online Marketing Plan

سرفصل های دوره

Online Marketing

1 - Introduction to Online Marketing and Integration Basics

1 - Understanding Online Marketing Fundamentals for Marketers

1 - Understanding-Online-Marketing-Fundamentals-for-Marketers.pdf

2 - Introduce Yourself To Your Fellow Students And Tell Us What You Want To Learn.html

3 - Building-an-Integrated-Online-Marketing-Plan-Understanding-Online-merged-1.pdf

3 - Download The Amazing 100 Page Workbook For this Course

4 - Overview of Integrated Marketing Strategies for a Cohesive Campaign

4 - Overview-of-Integrated-Marketing-Strategies-for-a-Cohesive-Campaign.pdf

5 - Importance of Building a Comprehensive Online Marketing Plan

5 - Importance-of-Building-a-Comprehensive-Online-Marketing-Plan.pdf

6 - Examples of Successful Integrated Online Marketing Initiatives

6 - Examples-of-Successful-Integrated-Online-Marketing-Initiatives.pdf

7 - Connecting Different Digital Marketing Channels for Synergy

7 - Connecting-Different-Digital-Marketing-Channels-for-Synergy.pdf

8 - Lets Celebrate Your Progress In This Course 25 50 75 100

8 - Let-s-Celebrate-Your-Progress.pdf

2 - Setting Clear Marketing Objectives and Goals

9 - Understanding the Role of Marketing Objectives in Strategic Planning

9 - Understanding-the-Role-of-Marketing-Objectives-in-Strategic-Planning.pdf

10 - How to Align Business Goals with Digital Marketing Campaign Targets

10 - How-to-Align-Business-Goals-with-Digital-Marketing-Campaign-Targets.pdf

11 - Defining SMART Goals for Your Online Marketing Strategy

11 - Defining-SMART-Goals-for-Your-Online-Marketing-Strategy.pdf

12 - Case Study Impact of Clear Goal Setting on Campaign Success

12 - Case-Study-Impact-of-Clear-Goal-Setting-on-Campaign-Success.pdf

13 - Measuring Marketing Objectives for Effective Performance Evaluation

13 - Measuring-Marketing-Objectives-for-Effective-Performance-Evaluation.pdf

3 - Identifying and Understanding Target Audiences

3 - Selection Showdown Student To Star.html

14 - Audience Segmentation Techniques for Effective Marketing Campaigns

14 - Audience-Segmentation-Techniques-for-Effective-Marketing-Campaigns.pdf

15 - Developing Customer Personas for Better Targeting and Engagement

15 - Developing-Customer-Personas-for-Better-Targeting-and-Engagement.pdf

16 - How to Research and Understand Audience Needs and Preferences

16 - How-to-Research-and-Understand-Audience-Needs-and-Preferences.pdf

17 - Case Study Targeting Strategies That Enhanced Campaign Success

17 - Case-Study-Targeting-Strategies-That-Enhanced-Campaign-Success.pdf

18 - Refining Target Audiences Based on Demographic and Behavioral Data

18 - Refining-Target-Audiences-Based-on-Demographic-and-Behavioral-Data.pdf

4 - Crafting a Consistent Brand Message Across Platforms

19 - Importance of Brand Messaging Consistency in Online Marketing

19 - Importance-of-Brand-Messaging-Consistency-in-Online-Marketing.pdf

20 - Developing a Brand Voice to Connect with Your Target Audience

20 - Developing-a-Brand-Voice-to-Connect-with-Your-Target-Audience.pdf

21 - Examples of Successful Consistent Brand Messaging Across Channels

21 - Examples-of-Successful-Consistent-Brand-Messaging-Across-Channels.pdf

22 - Case Study Brands that Mastered Messaging Consistency

22 - Case-Study-Brands-that-Mastered-Messaging-Consistency.pdf

23 - How to Create Messaging Guidelines for Different Digital Channels

23 - How-to-Create-Messaging-Guidelines-for-Different-Digital-Channels.pdf

5 - Choosing Digital Marketing Channels for Integration

24 - Overview of Various Digital Channels Available for Online Marketing

24 - Overview-of-Various-Digital-Channels-Available-for-Online-Marketing.pdf

25 - Selecting the Right Mix of Channels for Reaching Target Audiences

25 - Selecting-the-Right-Mix-of-Channels-for-Reaching-Target-Audiences.pdf

26 - Comparing Social Media Search Engines and Email for Marketing Impact

26 - Comparing-Social-Media-Search-Engines-and-Email-for-Marketing-Impact.pdf

27 - Examples of MultiChannel Campaigns and Their Integration Success

27 - Examples-of-Multi-Channel-Campaigns-and-Their-Integration-Success.pdf

28 - Tips for Deciding Which Channels Suit Your Campaign Objectives

28 - Tips-for-Deciding-Which-Channels-Suit-Your-Campaign-Objectives.pdf

29 - Quarter-Complete-Well-Done-Keep-Going.pdf

29 - Youve Achieved 25 Lets Celebrate Your Progress And Keep Going To 50

6 - Creating a Cohesive Content Marketing Strategy

30 - The Role of Content in an Integrated Online Marketing Plan

30 - The-Role-of-Content-in-an-Integrated-Online-Marketing-Plan.pdf

31 - How to Plan and Develop Content for Different Digital Channels

31 - How-to-Plan-and-Develop-Content-for-Different-Digital-Channels.pdf

32 - Creating Engaging Content that Supports the Brands Marketing Goals

32 - Creating-Engaging-Content-that-Supports-the-Brand-s-Marketing-Goals.pdf

33 - Case Study Content Marketing Strategies That Boosted Engagement

33 - Case-Study-Content-Marketing-Strategies-That-Boosted-Engagement.pdf

34 - Repurposing Content for Maximum Value Across Multiple Platforms

34 - Repurposing-Content-for-Maximum-Value-Across-Multiple-Platforms.pdf

7 - Search Engine Optimization as Part of Marketing Plan

35 - Introduction to SEO and Its Importance in Digital Marketing Plans

35 - Introduction-to-SEO-and-Its-Importance-in-Digital-Marketing-Plans.pdf

36 - Key Components of an Effective SEO Strategy for Marketers

36 - Key-Components-of-an-Effective-SEO-Strategy-for-Marketers.pdf

37 - Integrating SEO Efforts with Overall Online Marketing Campaigns

37 - Integrating-SEO-Efforts-with-Overall-Online-Marketing-Campaigns.pdf

38 - Case Study Impact of SEO Optimization on Marketing Campaign Success

38 - Case-Study-Impact-of-SEO-Optimization-on-Marketing-Campaign-Success.pdf

39 - Best Practices for Improving Website Rankings and Organic Traffic

39 - Best-Practices-for-Improving-Website-Rankings-and-Organic-Traffic.pdf

8 - Leveraging Paid Advertising Channels Effectively

40 - Introduction to Paid Advertising and Its Role in Marketing Plans

40 - Introduction-to-Paid-Advertising-and-Its-Role-in-Marketing-Plans.pdf

41 - Choosing Between Search Ads Social Media Ads and Display Ads

41 - Choosing-Between-Search-Ads-Social-Media-Ads-and-Display-Ads.pdf

42 - Aligning Paid Advertising Strategies with Campaign Goals

42 - Aligning-Paid-Advertising-Strategies-with-Campaign-Goals.pdf

43 - Case Study How Paid Campaigns Boosted Brand Awareness Effectively

43 - Case-Study-How-Paid-Campaigns-Boosted-Brand-Awareness-Effectively.pdf

44 - Combining Organic and Paid Strategies for Maximum Campaign Impact

44 - Combining-Organic-and-Paid-Strategies-for-Maximum-Campaign-Impact.pdf

9 - Utilizing Social Media for Brand Engagement and Reach

45 - Understanding the Role of Social Media in Integrated Campaigns

45 - Understanding-the-Role-of-Social-Media-in-Integrated-Campaigns.pdf

46 - Selecting the Right Platforms for Your Target Audience and Brand

46 - Selecting-the-Right-Platforms-for-Your-Target-Audience-and-Brand.pdf

47 - How to Build Engaging Social Media Campaigns for Brand Promotion

47 - How-to-Build-Engaging-Social-Media-Campaigns-for-Brand-Promotion.pdf

48 - Case Study Successful Social Media Marketing and Engagement Strategies

48 - Case-Study-Successful-Social-Media-Marketing-and-Engagement-Strategies.pdf

49 - Tips for Creating a Balanced Organic and Paid Social Media Plan

49 - Tips-for-Creating-a-Balanced-Organic-and-Paid-Social-Media-Plan.pdf

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تولید کننده: Udemy