B2B Sales Foundations

Are you looking to learn the basics of B2B sales and put them to use in your current or future role? This course supports all levels of B2B salespeople, especially those who are still early in their careers. Join B2B sales expert Robbie Kellman Baxter as she outlines the skills, tools, and techniques you need to know to be successful in the growing market of B2B sales.

Explore important distinctions between B2B sales and other similar roles in B2C sales, business development, and internal sales. Learn the hard and soft skills that matter most in the B2B world so you can start identifying and connecting with qualified prospects. By the end of this course, you’ll be ready to close deals more effectively by leveraging the full power of your organization’s sales, product, marketing, and support teams.