Adobe: Customer Journey Analytics

سرفصل های دوره

This course delivers a detailed review of the Adobe Customer Journey Analytics platform. Eric Matisoff explains the unique aspects of Customer Journey Analytics compared to Adobe Analytics, as well as how to apply features for your omnichannel and digital analytics needs. Plus, Eric guides you on how to analyze data using a guided analysis. Finally, learn several administrative capabilities that are key differentiators of Customer Journey Analytics.

01 - Introduction

01 - Solving business challenges with Customer Journey Analytics

02 - What you should already know about analytics

03 - Accessing your Customer Journey Analytics demo data

02 - 1. Adobe Customer Journey Analytics A Complete Overview

01 - Introducing the left rail in Customer Journey Analytics

02 - Identifying the rest of the Workspace interface

03 - Finding Guided Analysis as a part of Adobe Product Analytics

04 - Introducing the concept of Adobe Experience Platform

05 - Ingesting data using Connections

06 - Deploying cross-channel analytics for identity stitching

07 - Curating and customizing data via Data Views

08 - Prompting AI Assistant for support

03 - 2. Analyzing Data in the Customer Journey Analytics Analysis Workspace

01 - Distinguishing unique capabilities from Adobe Analytics

02 - Building a project from the landing page

03 - Exploring Customer Journey Analytics-specific metrics

04 - Exploring Customer Journey Analytics-specific dimensions

05 - Assessing a testing program using the Experimentation Panel

06 - Building people-based analyses

07 - Sharing projects to other users

08 - Publishing audiences for activation

09 - Extracting data for use outside of Adobe

04 - 3. Building Guided Analyses

01 - Using the left rail in guided analyses

02 - Identifying the rest of the Guided Analysis interface

03 - Expanding trends to frequency

04 - Analyzing the Funnel analysis

05 - Identifying user retention

06 - Differentiating user growth of your experience

07 - Assessing the impact of product features

08 - Diving into your users streams of data

05 - 4. Administering Customer Journey Analytics

01 - Customizing component settings of metrics

02 - Customizing component settings of dimensions

03 - Changing components types

04 - Building derived fields

05 - Indicating common use cases for Data View customization

06 - 5. Accessing Customer Journey Analytics Data Outside of Workspace

01 - Building mobile scorecards via the Dashboards app

02 - Ingesting data for analysis into Microsoft Excel

03 - Accessing data via API

07 - Conclusion

01 - Further honing your Customer Journey Analytics skills

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تولید کننده: LinkedIn Learning (Lynda)