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Elevate Your Adobe Analytics Skills for Better Decision-Making

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In this course, Adobe evangelist Eric Matisoff delivers a detailed dive into more advanced skills in leveraging the Adobe Analytics platform. See how to best use key tools and features, including how to use Adobe’s Analysis Workspace for analysis and data visualization. Learn about the metrics that matter, how to find and apply dimensions, build segments, create complex calculated metrics, and improve your visualization skills. Join Eric to see how Adobe Analytics provides so much more value than just the basics, and grow your Adobe Analytics skills.


01 - Introduction
  • 01 - Advancing your analyses in Adobe Analytics
  • 02 - What you should already know about Adobe Analytics
  • 03 - Accessing your Adobe Analytics demo data

  • 02 - 1. Adobe Analytics Metrics that Matter
  • 01 - Exploring core traffic metrics
  • 02 - Defining Occurrences and Instances
  • 03 - Bounces, single-page visits, and single access
  • 04 - Navigating the standard commerce metrics
  • 05 - Finding and understanding the time spent metrics
  • 06 - Considering the value of time spent and their formats
  • 07 - Identifying custom metrics that are unique to your company

  • 03 - 2. Adobe Analytics Finding and Applying Dimensions
  • 01 - Utilizing core traffic dimensions
  • 02 - Applying marketing channel dimensions
  • 03 - Assessing how marketing channel data is captured
  • 04 - Focusing on visitor retention
  • 05 - Assess visitors better based on geography and technology
  • 06 - Using the automatically captured activity map data
  • 07 - Using custom dimensions at your company
  • 08 - Grasping None and Unspecified and using it to your advantage

  • 04 - 3. Adobe Analytics Segmentation Advancing Your Skills
  • 01 - Building quick segments
  • 02 - Building segments from scratch
  • 03 - Adding additional containers to a segment
  • 04 - Applying segment container options
  • 05 - Excluding and sequencing segment containers

  • 05 - 4. Creating Complex Calculated Metrics in Adobe Analytics
  • 01 - Building calculated metrics from scratch
  • 02 - Adding segments and containers to a calculated metric
  • 03 - Advancing your calculated metrics with key functions

  • 06 - 5. Adobe Analytics Visualizations Leveling Up
  • 01 - Using the table builder for faster, more complex tables
  • 02 - Distributing your data with histograms
  • 03 - Summarizing with combos and key metric summaries charts
  • 04 - Overlapping segments in a Venn diagram

  • 07 - Conclusion
  • 01 - Further hone your skills with Adobe Analytics
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    تاریخ انتشار: 15 مهر 1402
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