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Adobe Analytics Essential Training

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As data continues to be the driving force behind business decisions, it's critical for marketers, data analysts, and team leaders to leverage the power of Adobe Analytics to access and analyze that data. In this course, Adobe Evangelist Eric Matisoff delivers a detailed review of the platform. Learn about the basics of digital analytics, including how to use Adobe’s Analysis Workspace for analysis and data visualization. Explore ways to effectively analyze data composed of Metrics, Dimensions, and Segments by applying data to tables, graphs, customer journey visualizations, and more. Get ready to sharpen your Adobe Analytics skills—and make sure you have all the right resources to continue learning Adobe Analytics.


01 - Introduction
  • 01 - Solving business challenges with Adobe Analytics
  • 02 - Key digital analytics concepts in Adobe Analytics
  • 03 - Accessing your Adobe Analytics demo data

  • 02 - 1. An Overview Analysis Workspace in Adobe Analytics
  • 01 - Building a project from the Analysis Workspace landing page
  • 02 - Navigating the Analysis Workspace UI
  • 03 - Applying Metrics to a Workspace project
  • 04 - Using Dimensions for analysis
  • 05 - Applying Segments to panels and tables
  • 06 - Utilizing custom date ranges in your analyses

  • 03 - 2. The Key Visualizations in Adobe Analytics
  • 01 - Interacting with Freeform Tables in Workspace
  • 02 - Creating line, bar, and stacked bar charts
  • 03 - Building and analyzing a fallout visualization
  • 04 - Analyzing the paths of visitors with Flow
  • 05 - Applying time to analyses using Cohort Tables

  • 04 - 3. Dissecting Adobe Analytics Panels in Analysis Workspace
  • 01 - Assessing data with natural language in Quick Insights
  • 02 - Discovering page information with the Page Summary panel
  • 03 - Using machine learning in Segment Comparison
  • 04 - Comprehending the Attribution panel
  • 05 - Analyzing the Media panels
  • 06 - Optimization data in the Adobe Analytics for Target panel

  • 05 - Conclusion
  • 01 - Further hone your skills with Adobe Analytics
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    تاریخ انتشار: 29 دی 1401
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