Strategic Communication: Foundations of Influence and Impact

سرفصل های دوره

Building Effective Communication Strategies Through Theories of Influence and Audience Engagement

1 - Course Resources and Downloads

1 - Course Resources and Downloads.html

2 - Introduction to Strategic Communication Theory

1 -Section Introduction

2 -02-01-lessonarticle.pdf

2 -Understanding the Basics of Strategic Communication

3 -Case Study Strategic Communication in Crisis

4 -02-02-lessonarticle.pdf

4 -Key Models and Theories in Strategic Communication

5 -Case Study Strategic Communication in Action

6 -02-03-lessonarticle.pdf

6 -Applying Strategic Communication Theories in Real World Scenarios

7 -Case Study Strategic Application of Communication Theories

8 -Section Summary

3 - Foundations of Message Formulation and Audience Analysis

1 -Section Introduction

2 -03-01-lessonarticle.pdf

2 -Understanding Your Message Purpose

3 -Case Study Crafting Persuasive Communication

4 -03-02-lessonarticle.pdf

4 -Identifying and Segmenting Your Audience

5 -Case Study Boosting Engagement and Conversion

6 -03-03-lessonarticle.pdf

6 -Crafting Clear and Effective Messages

7 -Case Study Strategic Communication in Action

8 -Section Summary

4 - The Psychology and Sociology of Communication

1 -Section Introduction

2 -04-01-lessonarticle.pdf

2 -Foundations of Human Communication

3 -Case Study Mastering the Dynamics of Effective Communication

4 -04-02-lessonarticle.pdf

4 -Understanding Social Dynamics in Communication

5 -Case Study Mastering Social Dynamics in Communication

6 -04-03-lessonarticle.pdf

6 -Cultural Influences on Interpersonal Interactions

7 -Case Study Bridging Cultural Communication Gaps

8 -Section Summary

5 - Course Summary

1 -Conclusion

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تولید کننده: Udemy