Game Marketing: Fundamentals on How to Market Video Games

سرفصل های دوره

Learn the fundamentals of game marketing, along with platform-specific strategies for Steam and Mobile games.

1 - 1 Introduction

1 - 11 Welcome

2 - 12 Help Feedback

3 - 13 Resources

3 - Game Dev Subreddits.txt

2 - 2 Marketing Fundamentals

4 - 21 Marketing is a multiplier

5 - 22 What makes your game special

6 - 23 Target Audience Know your Customer

7 - 24 Release Timing

8 - 25 Building a Brand

9 - 26 Should you have a website

10 - 27 Building a Community

11 - 28 Email Marketing

12 - 29 Content Marketing

13 - 210 Translating your Game

14 - 211 Marketing Plan

15 - 212 Budgeting for Marketing

16 - 213 Should you do everything yourself

17 - 214 Connecting the Dots

3 - 3 Social Media Marketing

18 - 31 Consistency on Social Media

19 - 32 YouTube

20 - 33 TikTok

21 - 34 Reddit

21 - Game Dev Subreddits.txt

22 - 35 X Twitter

23 - 36 Instagram

24 - 37 Facebook

25 - 38 Managing Multiple Platforms

4 - 4 Press Communities

26 - 41 Press What is PR

27 - 42 Press How to talk with the press

28 - 43 Press Lets create a press kit

29 - 44 Communities Websites Discord Channels Forums

5 - 5 Influencers

30 - 51 Influencers YouTubers and streamers

31 - 52 Creating your influencer list

32 - 53 Distributing CD keys for reviews

33 - 54 Micro vs Macro Influencers

6 - 6 Steam Game Marketing

34 - 61 Steam Marketing Fundamentals

35 - 62 Steam Tags and Genre

36 - 63 Your Steam Page

37 - 64 When to release your game

38 - 65 Wishlists Why They Matter

39 - 66 Steam Next Fest

7 - 7 Mobile Game Marketing

40 - 71 Understanding Mobile Game Marketing Google Play App Store

41 - 72 App Store Optimization ASO

42 - 73 Keyword Research

43 - 74 Marketing for Freemium vs Paid Mobile Games

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تولید کننده: Udemy