Advanced Google Analytics 4 (GA4)

سرفصل های دوره

Google Analytics 4 (GA4) sets a new standard for data-driven insights, offering enhanced customization, sharper analysis, and more actionable metrics. In this comprehensive course, join analytics expert Dana DiTomaso as she unveils the full potential of GA4 for intermediate- to advanced-level users.

Learn how GA4’s innovative data streams and filters provide richer perspectives, while powerful integrations with tools like Google Ads and BigQuery enable deeper optimization across marketing channels. Discover built-in functionalities for event tracking, ecommerce analytics, and GA4’s newest feature—explorations—to extract granular, impactful details about patterns in customer behavior. By the end of this course, you’ll have acquired the skills you need to fully leverage your data, gather strategic business insights, and utilize GA4 effectively across different devices, applications, and platforms.

01 - Introduction

01 - Advanced Google Analytics Diving deep in GA4

02 - What you should know

02 - 1. Attribution and Privacy in GA4

01 - How does GA4 capture information

02 - Cookie consent and GA4 modelling

03 - GA4 attribution First user vs. session

03 - 2. Leveraging GA4 for Greater Insight

01 - Surveying advanced GA4 property settings

02 - Configuring your data stream in GA4

03 - Implementing data filters in GA4

04 - 3. Working with Events in GA4

01 - Working with automatically captured events in GA4

02 - Creating and modifying events in GA4

03 - Using event parameters effectively in GA4

04 - Using custom dimensions and metrics in GA4

05 - Creating calculated metrics in GA4

06 - Configuring key events in GA4

07 - Troubleshooting events with the DebugView in GA4

05 - 4. Users and Audiences in GA4

01 - Tracking users and implementing User ID tracking in GA4

02 - Building audiences in GA4

03 - Using audience triggers in GA4

06 - 5. Custom Reports and Explorations in GA4

01 - Using comparisons and filters in GA4 reports

02 - Modifying and creating reports in GA4

03 - Changing the Reports menu in GA4

04 - Using explorations in GA4

05 - Creating a free form exploration in GA4

06 - Creating a funnel exploration in GA4

07 - Creating a path exploration in GA4

08 - Creating a segment overlap exploration in GA4

09 - Creating a user explorer exploration in GA4

10 - Creating a cohort exploration in GA4

11 - Creating a user lifetime exploration in GA4

07 - 6. Enhancing GA4 Data

01 - Creating a custom channel group in GA4

02 - Configuring insights and alerts in GA4

03 - Cross-domain tracking in GA4

04 - Product linking in GA4

08 - Conclusion

01 - Keeping current on features and functionality as GA4 evolves

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تولید کننده: LinkedIn Learning (Lynda)