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دسته بندی
دسته بندی

How to Create Your Website Strategy: The Discovery Process

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Looking to build a new website or redesign an existing one? Before you get started, you need to identify your audience, the purpose of your design, and how you want visitors to interact with your site. Join industry veteran and instructor Dana DiTomaso as she shows you how to avoid guesswork, bad assumptions, and scheduling and budgeting issues by using a thorough website discovery process to help guide you through the project, ensuring that all design, functionality, and content decisions are made with a direct connection to your organizational goals.

Learn to properly identify and outline what needs to be built, how to build it, with what tools, and why. Explore strategic marketing techniques that can support the long-term viability of your overall website design project. With more than twenty years of experience building websites, Dana covers everything you need to know about using a discovery process to create a successful website strategy—and, ultimately, build a successful site.


01 - Introduction
  • 01 - Determining your website strategy

  • 02 - 1. Digital Health Check for Your Website
  • 01 - Is it time to redo your website
  • 02 - How to audit website analytics
  • 03 - How to review user experience for your site
  • 04 - How to review social media for website redesign
  • 05 - How to review key digital assets in website redesign
  • 06 - How to review brand and offline assets for your website

  • 03 - 2. Website Research Practices
  • 01 - How to create a goal charter for your website
  • 02 - How to research your website audience
  • 03 - How to research competitors in website redesign
  • 04 - How to find SEO keywords for your website strategy
  • 05 - How to map SEO keywords to category and intent

  • 04 - 3. Plan Your Website Structure
  • 01 - Introduction to website blueprints
  • 02 - How to create a website blueprint
  • 03 - How to add technical specifications to your site
  • 04 - How to present website blueprints
  • 05 - How to create lo-fi wireframes for website redesign
  • 06 - How to prepare for website content creation
  • 07 - How to refine the goal charter for your site

  • 05 - Conclusion
  • 01 - Putting your website strategy into practice