Public Relations Masterclass

سرفصل های دوره

Mastering Media Relations: Building Relationships, Conducting Outreach and Generating Coverage

1 - Introduction to The Complete Guide to Media Relations

1 - Welcome to the course

2 - Module 1 Media Relations Essentials

2 - Lesson 1 The Essentials of Media Relations in the PR Landscape

3 - Lesson 2 The Strategic Value of Media Coverage

4 - Lesson 3 Navigating Media Jargon A Guide to Key Terms

3 - Module 2 Understanding the Media Landscape

5 - Lesson 1 Understanding Media Outlets and Their Audiences

6 - Lesson 2 Understanding Journalist Roles and Responsibilities

4 - Module 3 Identifying the Right Media

7 - Lesson 1 Navigating the Newsroom Media Titles and Knowing Who to Pitch

8 - Lesson 2 Identifying Relevant Media Contacts

5 - Module 4 Strategic Media Pitching Timing Techniques and Tailoring

9 - Lesson 1 Perfect Timing The When and How of Effective Pitching

10 - Lesson 2 Strategies for Pitching Across Mediums

11 - Lesson 3 Navigating Media Outreach Techniques for Effective Pitching

6 - Module 5 Cultivating Strong Media Relationships

12 - Lesson 1 Building and Nurturing Media Relationships

13 - Lesson 2 Providing Value and Cultivating Relationships

7 - Module 6 Final Assessment and Course WrapUp

14 - Lesson 1 Recap of Key Concepts and Skills

8 - Introduction to Pitch Perfect Crafting Compelling Media Pitches

15 - Welcome to the course

9 - Module 1 Introduction to Media Pitches

16 - Lesson 1 The Role of Media Pitches in PR and Media Relations

17 - Lesson 2 Understanding the Power of Effective Media Pitches

10 - Module 2 Crafting Compelling Story Ideas

18 - Lesson 1 The Anatomy of a Strong Story Idea

19 - Lesson 2 Developing Story Angles

20 - Lesson 3 Incorporating News Hooks and Timeliness

11 - Module 3 Elements of Compelling Media Pitches

21 - Lesson 1 Essential Elements of a Compelling Media Pitch

22 - Lesson 2 Defining the Structure and Format of a Media Pitch

12 - Module 4 Writing Effective Media Pitches

23 - Lesson 1 Crafting Clear and Concise Subject Lines

24 - Lesson 2 Creating AttentionGrabbing Opening Paragraphs

25 - Lesson 3 Presenting Supporting Details

26 - Lesson 4 Closing Strong with a Clear Call to Action

13 - Module 5 Refining and Personalizing Pitches

27 - Lesson 1 Tailoring Pitches for Different Media Outlets and Journalists

28 - Lesson 2 Researching Journalists Backgrounds and Interests

29 - Lesson 3 Personalizing Pitches to Build Stronger Relationships

14 - Module 6 Pitching Techniques Different Media Channels and Formats

30 - Lesson 1 Pitching Techniques and Strategies

31 - Lesson 2 Pitching to Print and Online Media

32 - Lesson 3 Pitching to Broadcast Media

15 - Module 7 FollowUp and Relationship Building

33 - Lesson 1 Best Practices for Media FollowUp

34 - Lesson 2 Building and Maintaining Relationships with Journalists

35 - Lesson 3 Leveraging Feedback and Improving Future Pitches

16 - Module 8 Pitching Tutorial Bringing It All Together

36 - Lesson 1 Crafting a Compelling Media Pitch Tutorial

17 - Module 9 Final Assessment and Course WrapUp

37 - Lesson 1 Recap of Key Concepts and Skills

18 - Introduction to Building Effective Media Lists for Successful Outreach

38 - Welcome to the course

19 - Module 1 Introduction to Media Lists

39 - Lesson 1 The Importance of WellResearched Media Lists

40 - Lesson 2 Understanding the Impact of Targeted Outreach

41 - Lesson 3 Avoiding Pitfalls Pitching to the Right Contacts

20 - Module 2 Analyzing Journalists Coverage and Researching Media Contacts

42 - Lesson 1 Identifying Journalists Preferred Topics and Beats

43 - Lesson 2 Analyzing Past Coverage for Similar Topics

44 - Lesson 3 Identifying Relevant Media Outlets and Publications

45 - Lesson 4 Utilizing Online Tools for Researching Journalists

46 - Lesson 5 Journalists Titles Who To Include and Who NOT to Include in Media Li

21 - Module 3 Creating Your Media List

47 - Lesson 1 Choosing the Right Media List Format

48 - Lesson 2 Essential Information to Include

49 - Lesson 3 Enhancing Your Media List Adding Research and Relevant Details

50 - Lesson 4 Utilizing Media Databases for Information

22 - Module 4 Organizing and Managing Media Lists

51 - Lesson 1 Organizing Media Lists and Grouping Contacts

52 - Lesson 2 A Tutorial Creating Customized Media Lists for Targeted Pitches

53 - Lesson 3 Updating and Maintaining Media Lists

23 - Module 5 Final Assessment and Course WrapUp

54 - Lesson 1 Recap of Key Concepts and Skills

139,000 تومان

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خرید دانلودی فوری

در این روش نیاز به افزودن محصول به سبد خرید و تکمیل اطلاعات نیست و شما پس از وارد کردن ایمیل خود و طی کردن مراحل پرداخت لینک های دریافت محصولات را در ایمیل خود دریافت خواهید کرد.

تولید کننده: Udemy