Pharmaceutical Sales and Marketing

سرفصل های دوره

Navigating the Pharmaceutical Sales Landscape: Strategies for Success

1 - Module 1 Pharmaceutical Sales and Marketing

1 - Pharma Marketing Summary Part 1

2 - What is Marketing Part 2

3 - Difference Between Pharma and General Marketing Part 3

4 - Scope of Marketing Part 4

5 - Marketing and Selling Part 5

6 - Marketing Enviroment Part 6

7 - Microenvironment Part 7

8 - Public Part 8

9 - Industry and Competitive Part 9

10 - Factor Shape Competition in an Industry Part 10

2 - Module 2 Pharmaceutical Sales and Marketing

11 - Consumer Part 1

12 - Maslow Theory of Motivation Part 2

13 - Consumer Ability Part 3

14 - Perception Part 4

15 - Consumer Decision Making Part 5

16 - Factors Influencing Purchase Decision Part 6

17 - Industrial Buying Behaviour Part 7

18 - Industrial Market Buyer Part 8

19 - Type of Purchases or Buying Situations Part 9

20 - Models of Organisational Buying Behaviour Part 10

21 - The Sheath Modal Part 11

22 - Goal Learning Objective and Marketing Research Part 12

3 - Module 3 Pharmaceutical Sales and Marketing

23 - Pharmaceutical Marketing Part 1

24 - Qualitative and Quantitative Market Research Part 2

25 - Size and Composition of Pharmaceutical Market Part 3

26 - Pharmaceutical Market in India Part 4

27 - Classification of Pharmaceutical Industry Part 5

28 - Pharmaceutical Industry Part 6

29 - Growth of Pharmaceutical Industry Part 7

4 - Module 4 Pharmaceutical Sales and Marketing

30 - Segmentation and targeting Part 1

31 - Benefits of Segmentation Part 2

32 - Segmentation and Aggregation Part 3

33 - Market Segmentation Criteria Part 4

34 - Targeting Part 5

35 - Positioning Part 6

36 - Motivation and Prescribing Habits of Physician Part 7

37 - Prescribing Behavioral Studies Part 8

38 - Patient Compliance and Motivation Part 9

39 - Consumer Motivation Part 10

40 - Consumer Decision Making in Health Matter Part 11

41 - Medical Representation Part 12

42 - Promotion and Price Part 13

43 - Market Analysis Market and Marketing Research Part 14

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تولید کننده: Udemy