Determining Strategy in E-Commerce

سرفصل های دوره

1. Giris

1. Enter

2. Find Your Business Strategy

1. Knowing who you are 1.1

2. Defining your narrative statement 1.2

3. Identifying emotional needs 1.3

4. Create your value statement.1.4

3. Define Your Target Customers

1. Identifying customer groups.2.1

2. Creating a customer persona 2.2

3. Measuring customer lifetime value 2.3

4. Quantifying customer loyalty.2.4.

4. Research Find What Your Customers Want

1. Researching keywords to find audience needs and interests.3.1

2. Using Google Trends to find market trends and customer insights.3.2

3. Developing your initial plan.3.3

4. Using micromoments to create customers.3.4

5. Clearly Identify Business Goals and Build Processes

1. Defining your marketing goals.4.1

2. Differentiating between acquisition and engagement.4.2

3. Understanding messaging and objectives4.3

6. Develop a Long Term Marketing Plan

1. Understanding the purpose of content marketing.5.1

2. Planning content assets.5.2

3. Creating a long-term content calendar.5.3

4. Curating content.5.4

7. Turn Cookies into Customers

1. Getting the big picture.6.1

2. Retargeting visitors.6.2

3. Designing effective landing pages.6.3

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تولید کننده: Udemy