Product Management Masterclass – Product Strategy Creation

سرفصل های دوره

Everything you need to know to develop a winning product strategy (incl. techniques, tools, projects, and more).

1 - Introduction

1 - Introduction

1 - Introduction-Handout.pdf

2 - The benefits of creating a product strategy

3 - Product strategy musthaves

4 - Key takeaways

2 - Chapter 1 Product vision

5 - Chapter-1-Product-vision-examples.pdf

5 - Introduction

5 - Product-vision-Handout.pdf

6 - Product vision musthaves

7 - Product vision examples

8 - Key takeaways

3 - Chapter 2 Where to play

9 - Chapter-2-Useful-frameworks.pptx

9 - Introduction

9 - Where-to-play-Handout.pdf

10 - How to conduct an industry health analysis

11 - What are your thoughts

12 - How to conduct a customer analysis

13 - How to conduct a competition analysis

14 - How to conduct a supplier analysis

15 - How to conduct a market trend analysis

16 - Key takeaways

4 - Chapter 3 How to win

17 - Chapter-3-Useful-frameworks.pptx

17 - How-to-win-Handout.pdf

17 - Introduction

17 - Template-Business-model-canvas.pptx

18 - Value proposition customer segment

19 - Customer relationships

20 - Distribution channels

21 - Key activities

22 - Key resources

23 - Key partnerships

24 - Revenue structure

25 - Cost structure

26 - Key takeaways

5 - Chapter 4 What to create

27 - Introduction

27 - What-to-create-Handout.pdf

28 - Service design activity 1 User research

29 - Service design activity 2 Define

30 - Service design activity 3 Ideation

31 - Service design activity 4 Prototype

32 - Prototype type Video prototype.html

33 - Prototype type Concierge prototype.html

34 - Prototype type Wizard of Oz prototype.html

35 - Service design activity 5 Testing

36 - Product roadmap and MVP

37 - Prioritization with story mapping

38 - Prioritization with KANO model

39 - Service design activity 6 POC implementation

40 - Key takeaways

6 - Bonus section on elicitation techniques

41 - Overview of elicitiation techniques

42 - Elicitation technique How to conduct interviews

43 - Elicitation technique How to conduct observations

44 - Elicitation technique How to conduct workshops

45 - Elicitation technique How to conduct brainstormings

46 - Elicitation technique How to conduct surveys

47 - Elicitation technique How to conduct prototyping

7 - Chapter 5 How to launch

48 - How-to-launch-Handout.pdf

48 - Introduction

48 - Product-launch-growth-hacking-techniques.pdf

49 - Marketing plan step 1 Marketing goals

50 - Marketing plan step 2 Marketing mix

51 - Marketing plan step 3 Marketing channels

52 - Marketing plan step 4 Content strategy

53 - Marketing plan step 5 Budget planning

54 - Marketing plan step 6 Monitoring the plan

55 - Key takeaways

8 - Chapter 6 What to monitor

56 - Introduction

56 - What-to-monitor-Handout.pdf

57 - Monitoring area 1 The product

58 - Monitoring area 2 The users

59 - Monitoring area 3 The competitors

60 - Case in point Following competitors

61 - Monitoring area 4 The market trends

62 - Case in point Following market trends

63 - Objectives and Key Results OKRs

64 - Creating a product dashboard

65 - Key takeaways

9 - Wrapping up

66 - Congratulations

67 - What are your thoughts

68 - Bonus lecture

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تولید کننده: Udemy