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Sales Strategy: How to Effectively Sell Your Product or Service

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Are you looking to build out your sales strategy to more effectively sell your product and service? Join sales expert Shawn Casemore in this approachable course designed uniquely for sales leaders, executives, and professionals.

Gather marketable skills to boost your sales strategy so you can prospect new leads and start closing more deals. Get tips from Shawn on working through the most important parts of the sales strategy process, including identifying your target markets, defining your competitive sales advantage, creating strategies to reach your ideal buyers, and launching and implementing your sales strategy. By the end of this course, you’ll be poised to develop and continually refine a sales strategy that meets the needs of your product or service.


01 - Introduction
  • 01 - Where to start when building your sales strategy

  • 02 - 1. Build an Effective Sales Strategy
  • 01 - Selling amidst uncertainty
  • 02 - Maintain a nimble sales strategy

  • 03 - 2. Identify Your Target Markets
  • 01 - Select your sales channels
  • 02 - Identify ideal companies to pursue
  • 03 - Select key geographic target regions
  • 04 - Confirm your ideal buyers and decision influencers

  • 04 - 3. Define Your Competitive Sales Advantage
  • 01 - Analyze your top competitors
  • 02 - Collect customer feedback
  • 03 - Identify your unique market position
  • 04 - Set your unique selling proposition

  • 05 - 4. Reaching Your Ideal Buyers
  • 01 - Develop your outbound prospecting strategy
  • 02 - Design your inbound prospecting strategy
  • 03 - Design your sales referral system
  • 04 - Select tools to support your sales strategy

  • 06 - 5. Launch Your Sales Strategy
  • 01 - Initial steps to launch your sales strategy
  • 02 - Measure the success of your sales strategy
  • 03 - Respond to pitfalls and opportunities in your sales strategy

  • 07 - Conclusion
  • 01 - Refine your sales strategy through change
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    شناسه: 18543
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    مدت زمان: 49 دقیقه
    تاریخ انتشار: 14 شهریور 1402
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