Understand customer needs through research

سرفصل های دوره

Stop wasting your time creating features based on assumptions. Start out-performing competitors through meeting goals

1 - The customer in customer experience

1 - Module 1 test for knowledge.html

1 - Welcome and module 1 introduction

2 - Why CX matters within an organisation

3 - Core outcomes from good customer experience design

4 - Prospects customers and teams

5 - Persuading leadership to invest

5 - powermap-download-1-5.pdf

2 - Typical tools used in organisations

2 - Module 2 test for knowledge.html

6 - Module 2 introduction

7 - Understanding whats in use today

7 - whatsinuse-download-2-8.pdf

8 - Type of tools in use causing challenges

9 - Calling out assumptions to change mindsets

9 - empathymapping-download-2-9.pdf

3 - Creating a customer research tool

3 - Module 3 test for knowledge.html

10 - Module 3 introduction

11 - Research process activities and timelines

12 - Developing your screener

13 - Planning recruitment and incentives

14 - Writing a discussion guide

14 - questiontypes-3-14.pdf

15 - Selecting your tool for data capture

4 - Activating insight throughout the organisation

16 - Module 4 introduction

16 - tooltemplate-4-17.pdf

17 - Documenting insight as an effective tool

18 - Rolling out across the organisation

19 - Conducting a gap assessment

19 - canvastemplateexample-4-19.pdf

19 - pairchangemodel-4-19.pdf

20 - Monitoring and long term change

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تولید کننده: Udemy-Training