Developing Your Personal Brand

سرفصل های دوره

Personal branding is critical to your career management, income security, networking success, freelancing, and other career goals. This course will teach you how to create and communicate an awesome personal brand.

1. Course Overview

1. Course Overview

02. The What and How of Personal Branding

01. Introduction

02. You Have a Personal Brand

03. Personal Branding and Your Career

04. The Cost to Develop Your Personal Brand

05. The Cost of Neglecting Your Brand

06. Of Thought Leaders and Subject Matter Experts

07. Understanding Influencers

08. Defining Your Niche

09. Using the 360 Survey to Understand Your Brand

10. Making Your Brand Discoverable

11. Example of a 12 Month Personal Branding Strategy

12. Summary

03. Personal Brand Tactics

01. Introduction

02. The First Personal Branding Rule

03. The Second Personal Branding Rule

04. The Third Personal Branding Rule

05. Marketing Assets

06. Creating a Winning Tagline

07. Your 30 Second Pitch

08. Personal Branding and Social Networks

09. Using On-brand Images Online

10. Recommendations and Endorsements

11. Blogging for Your Personal Brand

12. Writing an eBook for Your Personal Brand

13. Considering a Published Book

14. Public Speaking to Enhance Your Personal Brand

15. Your Portfolio

16. Clothing and Your Outward Appearance

17. Summary

04. Awesome Personal Branding Examples

01. Introduction

02. Tagline Examples

03. A 30 Second Pitch Example

04. On-brand Image Examples

05. Recommendations and Endorsement Examples

06. Blog Examples

07. Book Examples

08. Speaking Examples

09. Portfolio Examples

10. Summary

139,000 تومان

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تولید کننده: PluralSight