Marketing Strategy for Digital Marketers in 2022

سرفصل های دوره

From fundamental principles to modern strategies. Key strategic principles to improve marketing and practice.

1 - Introduction

1 - Introduction to Marketing Strategy

2 - Course Overview

2 - Marketing Fundamentals

3 - First Principles of Marketing

4 - Marketing is Note Sales

5 - A Definition for Marketing

6 - Defining Marketing Strategy

7 - Marketing Strategy contd

8 - The 4Ps

9 - Persuasive Techniques

3 - Market Research

10 - Market Research Components

11 - Customer Profiles

12 - Market Research Tool Types

13 - Category 1 Industry Tools

14 - Industry Tools Digital Surveys

14 - sample size calculator example.zip

15 - Industry Tools Keyword Planner

16 - Industry Tools Digital Trends

17 - Industry Tools Q&A forums

18 - Industry Tools Government & Agencies

19 - Category 2 Competitor Research Tools Facebook and Linkedin

20 - Competitor Research with Keyword Data

21 - Competitor Research Email Marketing

22 - Category 3 Owned Properties Google Analytics

23 - Owned Properties Hotjar

24 - Owned Properties Quantcast Measure

25 - Owned Properties Facebook Audience Insights

26 - Other Owned Properties

27 - Market Segmentation

4 - Models

28 - Introduction to Models

29 - The AIDA Model

30 - AIDA model and the 4Ps

31 - AIDA & Customer Profiles

32 - ARE Model

33 - ARE & the 4Ps

34 - AARRR

35 - AARRR & The OMTM

36 - AARRR For Which Businesses

37 - AARRR & The 4Ps

38 - The Consumer Decision Journey

39 - CDJ and Market Research

40 - Experimentation Models

41 - Testing with Feedback Loops

42 - Testing the 4Ps

43 - Tools for Testing

44 - Growth Loops

45 - Growth Loops Tik Tok

46 - Growth Loops Survey Monkey

47 - Growth Loops Other Examples

48 - Growth Loops Motivators

49 - Growth Loops Beyond Referral Models

50 - Growth Loops For Your Business

5 - Marketing Gurus Today

51 - Modern Marketing Gurus

52 - Gary Vaynerchuk

53 - Simon Sinek

54 - Seth Godin

55 - Rand Fishkin on Flywheels

56 - Marketing Guru Takeaways

57 - Course Conclusion & Model Recap

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تولید کننده: Udemy-Training