Using Data to Create a Better Customer Experience

سرفصل های دوره

Samuel Cummings, a seasoned expert in data and customer service, explores how to use data to elevate customer interactions. This course helps you identify, collect, and utilize customer data effectively. Samuel teaches you how to analyze and apply data findings to your customer service needs. After this course, you'll be ready to empower your customer success with actionable, data-driven strategies.

01 - Introduction

01 - Empower better customer experiences

02 - 1. Understand Customer Data

01 - Distinguish types of customer data

02 - Collect and merge customer data

03 - 2. Analyze Customer Data

01 - Recognize and avoid data biases

02 - Techniques for customer health scoring

03 - Predict key metrics with analytics

04 - 3. Personalize Customer Experience

01 - Ensure data privacy and security

02 - Leverage personalization strategies

03 - Measure the impact of personalization

05 - 4. Drive the Customer Experience with LLMs

01 - Identify use cases for LLMs

02 - Craft prompts for better engagement

06 - 5. Advanced Practice Exercises

01 - Segment and target customers

02 - Build a hyper-personalized campaign

07 - Conclusion

01 - Empower customer success with data

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تولید کننده: LinkedIn Learning (Lynda)