Understanding Social Media Algorithms for Creators

If you’re a content creator, understanding what your target audience is interested in and looking for when they search is the key ingredient to creating content that will attract and engage them. Creators who understand how the social media algorithms work can use that knowledge to make their content more discoverable, sticky, and engaging across a variety of platforms.

In this course, YouTube creator Sam Dey explains how social media algorithms function, why and how they differ across platforms, and how to leverage them to make your content more discoverable and expand your online influence with engagements that stick. He explores the inner workings of algorithms on a few of the world’s most widely used social media platforms: LinkedIn, Google, YouTube, Pinterest, Facebook, Instagram, TikTok, and Twitter. By the end of this course, you’ll be equipped with the knowledge you need to get your content in front of your target audience across a range of social media platforms.