Ultimate AB Testing Course with Python Coding

سرفصل های دوره

Taught by a former Google Data Scientist, learn the theory and practice of AB testing based on real products

1. Introduction

1.1 ABTestingCourse.zip

1. Getting Started

2. Understand the Business Problem

1. Understand the Business Problem

2. Experiment Goals

3. Key Members

4. Product KPI

5. The North Star Metric

6. Driver Metric

7. Guardrail Metrics

8. Secondary Metrics

9. Segmentation Metrics

10. Launch Criteria

11. Experiment Data

12. Exercise - Amazon AB Testing (Question)

13. Exercise - Amazon AB Testing (Solution)

14. Code Walkthrough

3. State the Experiment Hypothesis

1. State the Experiment Hypothesis

2. Hypothesis Statement

3. Hypothesis Statement - Question 1

4. Hypothesis Statement - Solution 1

5. Hypothesis Statement - Question 2

6. Hypothesis Statement - Solution 2

7. Significance Level

8. Significance Level - Question

9. Significance Level - Solution

10. Statistical Power

11. Statistical Power - Question 1

12. Statistical Power - Solution 1

13. Statistical Power - Question 2

14. Statistical Power - Solution 2

15. Minimum Detectable Effect (MDE)

16. Minimum Detectable Effect - Question 1

17. Minimum Detectable Effect - Solution 1

18. Code Walkthrough

4. Design the Experiment

1. Design the Experiment

2. Randomization Unit

3. Sample Size Calculation

4. Sample Size Calculation - Question 1

5. Sample Size Calculation - Solution 1

6. Experiment Duration

7. Experiment Duration - Question 1

8. Experiment Duration - Solution 1

9. Code Walkthrough

5. Run the Experiment

1. Run the Experiment

2. Experiment Platform

3. Peeking at P-Values

4. Code Walkthrough

6. Assess Validity Threats

1. Assess Validity Threats

2. Stable Unit Treatment Value Assumption

3. Survivorship Bias

4. Sample Ratio Mismatch

5. Primacy Effect

6. Novelty Effect

7. Holiday Effect

8. Other Effects to Consider

9. AA Test

10. Code Walkthrough

7. Conduct Statistical Inference

1. Conduct Statistical Inference

2. Chi-Squared Test of Independence

3. Chi-Squared Test of Independence - Question

4. Chi-Squared Test of Independence - Solution

5. Z-Test for Proportions

6. Z-Test for Proportions - Question

7. Z-Test for Proportions - Solution

8. T-Test for Means

9. T-Test for Means - Question

10. T-Test for Means - Solution

11. Code Walkthrough

8. Launch Decision

1. Decide Whether to Launch

2. Absolute Difference vs Relative Difference

3. Launch Decisions

4. Decision Rule

5. Confidence Interval

6. Holdout Set

7. Code Walkthrough

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تولید کننده: Udemy-Training