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The UpWork Freelance Masterclass with Digital Marketing

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Start Your Digital Marketing Career on UpWork and Learn Content Marketing, SEO, Facebook Ads & Marketing, Google Ads....


1 - Introduction
  • 1 - What is Digital Marketing
  • 2 - Digital Marketing Explained

  • 2 - Market Research
  • 3 - Market Research Explained
  • 4 - Find Target Audience
  • 5 - Buyer-Persona-Template-DOCX.docx
  • 5 - Buyer-Persona-Template-PDF.pdf
  • 5 - Exercise Buyer Persona
  • 5 - pixabay.zip
  • 6 - Find Digital Marketing Channels
  • 7 - Exercise Find Digital Marketing Channels
  • 7 - Exercise-Digital-Marketing-Channels.pdf
  • 7 - similarweb.zip

  • 3 - NEW Build a Website in 1 Day
  • 8 - What Youll Get
  • 9 - Why Use WordPress
  • 10 - Install WordPress
  • 10 - bluehost discount.zip
  • 11 - Install a Theme
  • 12 - Navigation
  • 13 - Header-2Bsize-2BCSS.pdf
  • 13 - Title Logo
  • 14 - Pages
  • 15 - Home Page
  • 16 - Posts
  • 17 - Write Blog Post
  • 18 - Custom Menu
  • 19 - Backup
  • 20 - Security
  • 21 - Antispam
  • 22 - Homepage Design
  • 23 - Blog
  • 24 - Sidebar
  • 25 - Product Page
  • 26 - Contact Page
  • 27 - Thank You Page
  • 28 - Footer
  • 29 - Fonts Colors
  • 30 - Privacy Policy
  • 31 - Terms Conditions
  • 31 - Terms-and-Conditions.pdf
  • 32 - Cookie Consent

  • 4 - Content Marketing
  • 33 - Content Marketing Explained
  • 34 - Choose Your Objective
  • 34 - Choose-Your-Objective.pdf
  • 35 - Choose Your Platforms
  • 35 - Choose-Your-Platforms.pdf
  • 36 - Content Formats Explained
  • 37 - Text Content
  • 37 - Text-Content.pdf
  • 38 - 30-Blog-Post-Templates.pdf
  • 38 - Create Text Content
  • 38 - answer the public.zip
  • 39 - Image Content
  • 39 - Image-Content.pdf
  • 40 - Create Image Content
  • 40 - canva.zip
  • 41 - Video Content
  • 41 - Video-Content.pdf
  • 42 - Create Video Content
  • 42 - canva.zip
  • 43 - Content Marketing Guidelines
  • 43 - Content-Marketing-Guidelines.pdf

  • 5 - Create a Content Marketing Strategy
  • 44 - Content Marketing Plan
  • 44 - Content-Marketing-Plan.pdf
  • 45 - Measure Results
  • 45 - google analytics.zip
  • 45 - youtube.zip

  • 6 - SEO Search Engine Optimization
  • 1 - Do You Know The SEO System.html
  • 46 - FAQ.html
  • 47 - What Is SEO
  • 48 - Before Doing SEO
  • 49 - Why 91 Dont Get Traffic
  • 50 - Keywords
  • 51 - Black Hat SEO vs White Hat SEO
  • 52 - On Page Off Page SEO
  • 53 - SEO Ranking Factors
  • 54 - Google RankBrain
  • 55 - Dwell Time
  • 56 - Keyword Research Explained
  • 57 - Different Types Of Keywords
  • 58 - Find Searched Keywords
  • 58 - keywords everywhere.zip
  • 59 - Find Keywords to Rank For
  • 59 - cancel subscription.zip
  • 59 - moz keyword research tool.zip
  • 60 - Keyword Research Assignment.html
  • 61 - Get Content Ideas
  • 61 - answer the public.zip
  • 61 - moz.zip
  • 62 - Get Video Content Ideas
  • 62 - youtube.zip
  • 63 - Spy On Competitors SEO
  • 63 - ubersuggest.zip
  • 64 - Content Ideas Assignment.html
  • 65 - On Page SEO That Works
  • 66 - Page Title SEO
  • 67 - Write Clickable Titles
  • 67 - capitalize my title.zip
  • 67 - sumo headline formulas.zip
  • 67 - sumo headline generator.zip
  • 68 - Meta Description
  • 69 - Using Subheads
  • 70 - Related Keywords
  • 71 - Long Content
  • 72 - Update Your Content
  • 73 - Internal Links
  • 74 - Content Writing Assignment.html
  • 75 - Backlinks Explained
  • 76 - Reaching-Out-Template-Google-Docs.pdf
  • 76 - The Skyscraper Technique
  • 76 - content analyzer.zip
  • 77 - Backlinks Assignment.html
  • 77 - Reaching-Out-Template-Google-Docs.pdf

  • 7 - Facebook Ads
  • 78 - Facebook Ads Explained
  • 79 - Getting Started
  • 79 - meta business suite.zip
  • 80 - Campaign Setup
  • 81 - Ads Structure
  • 82 - Advantage Campaign Budget
  • 83 - Install Meta Pixel
  • 84 - Optimisation Delivery
  • 85 - Audience
  • 86 - Placements
  • 87 - Create DCT Ad
  • 88 - Verify Instagram Account
  • 89 - Add 2 Primary Texts Headlines
  • 89 - ads library.zip
  • 89 - rules guidelines.zip
  • 90 - Review Publish
  • 91 - Important Stats
  • 92 - Extract Winning Ads
  • 93 - DCT with Winners
  • 94 - Strategies Overview
  • 95 - Problem Solution
  • 96 - Them VS Us
  • 97 - Statistics
  • 98 - Testimonials
  • 98 - law paynes ad.zip
  • 99 - Features PointOut
  • 100 - Benefits Overlay
  • 101 - Founders Story
  • 101 - mighty meals ad.zip
  • 102 - Unboxing
  • 102 - holy hydrogens ad.zip
  • 103 - Before After
  • 104 - 3 Reasons Why
  • 105 - Ads Manager Overview
  • 106 - Columns
  • 107 - Audiences
  • 108 - Banned AdsAccounts
  • 108 - ad policies.zip

  • 8 - Facebook Marketing
  • 109 - Facebook Marketing Explained
  • 110 - Facebook Profile VS Page
  • 111 - Optimize Facebook Page
  • 112 - Build a Community
  • 112 - Facebook-Group-Rules.pdf
  • 113 - 10 Post Strategies
  • 114 - 6 Strategies to Increase Reach

  • 9 - Facebook eCommerce Ads
  • 115 - Ecommerce Strategy
  • 115 - Facebook-Ecommerce-Strategy-Template.pdf
  • 116 - Install Facebook Pixel Shopify
  • 117 - Install Facebook Pixel WooCommerce
  • 118 - Create Your First Ad
  • 118 - Facebook-Ecommerce-Strategy-Template.pdf
  • 119 - Detailed Targeting
  • 120 - Finish the Ad
  • 121 - Ad Sets
  • 122 - Scale or Stop
  • 123 - Scale It
  • 124 - Ads Library
  • 124 - ads library.zip
  • 125 - Ads Manager
  • 126 - Catalog Setup
  • 127 - Dynamic Retargeting

  • 10 - Google Ads
  • 128 - New Users Info.html
  • 129 - Set Up Your Google Ads Account
  • 129 - google ads.zip
  • 130 - Google Ads Structure
  • 131 - Networks
  • 132 - Campaign Start End Dates
  • 133 - Campaign URL Options
  • 134 - Dynamic Search Ads
  • 135 - Location Targeting
  • 136 - Languages
  • 137 - Audiences Types
  • 137 - about audience targeting.zip
  • 138 - Audiences Targeting
  • 139 - Budget
  • 140 - Bidding
  • 141 - Automated Bid Strategies
  • 142 - Manual CPC
  • 143 - Ad Formulas.html
  • 143 - Ad-Formulas.pdf
  • 144 - Ad Schedule
  • 145 - Ad Rotation
  • 146 - Sitelink Extensions
  • 147 - Callout Extensions
  • 148 - Call Extensions
  • 149 - Structured Snippet Extensions
  • 150 - App Extensions
  • 151 - Lead Form Extension
  • 151 - canva.zip
  • 151 - eu data protection rules.zip
  • 151 - lead form requirements.zip
  • 152 - Message Extensions
  • 153 - Promotion Extensions
  • 154 - Price Extensions
  • 155 - Location Extensions
  • 156 - Ad Groups Structure
  • 157 - Set Up Your Ad Group
  • 157 - mergewords.zip
  • 158 - Ads Rules
  • 158 - google ads policies.zip
  • 159 - Successful Text Ads Principles
  • 160 - Set Up Your Text Ad
  • 161 - Review Process Shortcut
  • 161 - my ad is under review.zip
  • 162 - Billing
  • 163 - Dashboard
  • 164 - Conversion Tracking
  • 165 - Generate Website Conversion Tracking Code
  • 166 - Install Global Site Tag
  • 166 - clickfunnels.zip
  • 166 - google tag assistant.zip
  • 166 - shopify.zip
  • 166 - squarespace.zip
  • 166 - wix.zip
  • 167 - Install Website Conversion Tracking
  • 168 - Understanding Keywords
  • 169 - Keyword Research
  • 170 - Keyword Planning
  • 171 - Keyword Organising
  • 172 - Keyword Match Types
  • 173 - Negative Keywords
  • 174 - Finding Listing Negative Keywords Part 1
  • 175 - Finding Listing Negative Keywords Part 2
  • 176 - Keyword Research Finding Keywords Part 1
  • 176 - finding keywords.zip
  • 177 - Keyword Research Finding Keywords Part 2
  • 177 - finding keywords.zip
  • 178 - Keyword Research Finding Competitors Keywords
  • 178 - similarweb.zip
  • 178 - spyfu.zip
  • 179 - Keyword Planning Using the Buyers Funnel
  • 180 - Keyword Planning Volume Costs Estimates
  • 181 - Keyword Organising Finding Themes Wrapping
  • 181 - adwords.zip
  • 181 - mergewords.zip
  • 182 - Calculate Your Max CPC Bid
  • 183 - Quality Score
  • 184 - Ad Rank

  • 11 - YouTube Ads
  • 185 - Why Use Video Ads
  • 186 - Connect Google Ads YouTube
  • 187 - Starting Our Video Ad Campaign
  • 188 - Video Ad Formats
  • 188 - about video ad formats.zip
  • 189 - Bidding Strategy
  • 190 - Delivery Method
  • 191 - Networks
  • 191 - about google video partners.zip
  • 192 - Inventory Type
  • 193 - Excluded Contents Types Labels
  • 194 - Selective Optimisation
  • 195 - Frequency Capping
  • 196 - YouTube Keywords
  • 196 - google trends.zip
  • 196 - kparser.zip
  • 197 - Topics
  • 198 - Placements
  • 199 - Bidding
  • 200 - Set Up Video Ad
  • 201 - Companion Banner
  • 201 - canva.zip
  • 202 - Discovery Ad
  • 203 - Improve Profits Strategy
  • 204 - Manage Multiple Accounts MCC
  • 204 - google ads manager accounts.zip
  • 205 - Split Testing
  • 206 - Remarketing

  • 12 - Find Jobs UpWork
  • 207 - Introduction to UpWork
  • 208 - How to Get Approved
  • 208 - UpWork-Account-Approval-Checklist.pdf
  • 208 - upwork.zip
  • 209 - Create a Specialized Profile
  • 210 - Importance of Profile Photo
  • 211 - Profile Title Keywords
  • 212 - Choose a Profile Rate
  • 213 - Write Your Profile Overview
  • 214 - Use an Intro Video
  • 215 - Set Availability
  • 216 - Set Languages
  • 217 - Add Education
  • 218 - Work History
  • 219 - Create Your Portfolio
  • 220 - Select Skills Expertise
  • 221 - Prepackaged Projects
  • 222 - Testimonials
  • 223 - Certifications Employment History
  • 224 - Get Paid Tax Information
  • 225 - Find Qualified Jobs
  • 226 - Submit a Proposal
  • 227 - UpWork-Cover-Letter.pdf
  • 227 - Write a Cover Letter
  • 228 - Proposal From Clients Perspective
  • 229 - Badge Criteria
  • 229 - badge criteria.zip
  • 230 - Thank You

  • 13 - Bonus Lecture
  • 231 - Bonus Lecture.html
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