25 - 31 Introduction to the Science Behind Persuasion and Selling
25 - Transcript-3.1-Introduction-to-the-Science-of-Selling.pdf
26 - 32 A Primer on Persuasion
26 - Transcript-3.2-Primer-on-Persuasion.pdf
27 - 33 Two Methods of Influence Covert Messaging
27 - Transcript-3.3-Covert-Messaging.pdf
27 - Two-Methods-of-Influence.pdf
28 - 34 Two Methods of Influence Overt Messaging
28 - Transcript-3.4-Overt-Messaging.pdf
29 - 35 The Buyer Persona
29 - Example-Buyer-Persona.pdf
29 - Transcript-3.5-Buyer-Personas.pdf
30 - 36 The Jobs to Be Done Theory
30 - Transcript-3.6-Jobs-To-Be-Done.pdf
31 - 37 The Buyers Journey
31 - The-Buyer-s-Journey.pdf
31 - Transcript-3.7-The-Buyer-s-Journey.pdf
32 - 38 The Buyers Decision Summing it Up
32 - Transcript-3.8-The-Buyer-s-Decision-Recap.pdf
33 - 39 Introduction to Hoffelds 6 Whys
33 - Transcript-3.9-Introduction-to-the-Six-Whys.pdf
34 - 310 The First 3 Whys
34 - Transcript-3.10-The-First-3-Whys.pdf
35 - 311 A Primer on Competition
35 - Transcript-3.11-A-Quick-Presentation-on-Competition.pdf
36 - 312 A Last 3 Whys
36 - Transcript-3.12-The-Last-3-Whys-1.pdf
37 - 313 Hoffelds 6 Whys A Recap
37 - Transcript-3.13-The-6-Whys-A-Recap.pdf
38 - 314 Introduction to the Buyers Emotional State
38 - Transcript-3.14-Intro-to-the-Buyer-s-Emotional-State.pdf
39 - 315 Identifying the Buyers Emotional State
39 - Transcript-3.15-How-to-Identify-the-Buyer-s-Emotional-State.pdf
40 - 316 Changing the Buyers Emotional State Part 1
40 - Transcript-3.16-Changing-the-Buyer-s-Emotional-State-Strategy-1.pdf
41 - 317 Changing the Buyers Emotional State Part 2
41 - Transcript-3.17-Changing-the-Buyer-s-Emotional-State-Strategy-2.pdf
42 - 318 Changing the Buyers Emotional State Part 3
43 - 319 Summing Up Lesson 3
43 - Transcript-3.19-Summing-it-All-Up.pdf
