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The Psychology Of Persuasion & Influence

سرفصل های دوره

Master Persuasion Psychology | Perfect Your Communication & Influence Skills For Exceptional Success


1. Introduction
  • 1. What You Will Learn on This Course
  • 2. Who is Philip Hesketh

  • 2. Our Seven Fundamental Psychological Drivers
  • 1. Psychological Drivers 1 - Love, 2 - Importance & 3 - Belonging
  • 2. Psychological Drivers 4 - Belief
  • 3. Psychological Drivers 5 - Certainty & Uncertainty
  • 4. Psychological Driver 6 - Need for Growth
  • 5. Psychological Driver 7 - Need for a Place

  • 3. Why We Do What We Do and How We Form Opinions
  • 1. First Impressions ~ How Theyre Formed and How to Form a Good One
  • 2. The Facts, Feelings and After Effects of Every Conversation
  • 3. How to Get People to Jump Through Hoops like a Dolphine
  • 4. The Psychological Difference Between Persuasion and Influence
  • 5. The Importance of Understanding How People Have Beliefs and How Placebos Work

  • 4. Body Language Reading It and Interpreting It
  • 1. How to Read Body Language and the Tells
  • 2. The Difference Between Intent and Impact
  • 3. How to Work out What People Really Mean When They Say Certain Things
  • 4. The Big Difference That Little Words Can Make
  • 5. How to Tell When People Are Lying and What to Do About It

  • 5. How to Handle Difficult People with a Smile
  • 1. How to Put Things Right When Youve Put Things Wrong
  • 2. The Principles of Objection Handling
  • 3. The Importance of Being Part of the Solution
  • 4. Constructive Criticism
  • 5. How to Handle Difficult Situations During and After the Event

  • 6. How to keep improving relationships
  • 1. How The Roman Empire, The Beatles, and the Titanic really failed
  • 2. How and why all relationships and companies follow the same course
  • 3. How to keep improving even the best relationships

  • 7. How Relationships Develop and How to Relate to People
  • 1. How to develop trust and how to measure it
  • 2. How to get on with everyone better
  • 3. How to understand people better and the role of linear probing
  • 4. How to improve all your relationships in the long term

  • 8. Conclusion
  • 1. What weve covered so far
  • 2. Next Steps
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