The Power of Metaphors in Design

In this course, you'll discover a hidden force that drives nearly all human behavior: metaphor. Metaphors aren’t just part of how we speak, they're critical to how we think. In fact, they're so deeply ingrained in our cognition that they have the power to influence how we evaluate choices and take action in the world.

Instructor Sarah Thompson shows you how to harness the power of metaphor to create more engaging and successful products, messaging, and experiences. You'll also learn how to avoid common metaphor mistakes that negatively affect your designs. Sarah's style is concise and easy to follow with a wide variety of practical, real-world examples. Get ready to become a metaphor expert in no time!