Strategic Social Media: Grow Your Business

سرفصل های دوره

Social media never really stands still, and neither can your social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audenaert demonstrates some of the most up-to-date strategies for using social media to find new customers, scale your business, and build your brand. Learn how to plan a targeted social media campaign, develop an online presence, effectively leverage a variety of social media platforms and channels, and create a robust content marketing plan. Along the way, Anke shows you how to build a following, manage complex customer interactions, and design and implement effective social media ads.

01 - Introduction

01 - Using social media to grow your business

02 - 1. Prepare for Social Media for Business

01 - Grow your business with social media

02 - Defining your target audience

03 - Understanding your customers journey

03 - 2. Planning Your Social Media Presence

01 - Selecting your social media channels

02 - Establishing your tone of voice

03 - Creating a social media policy

04 - 3. Participating as a Business in Social Media

01 - Participating vs. marketing

02 - Creating your social media profile

03 - Organic vs. paid social media marketing

05 - 4. Creating a Content Plan

01 - It all starts with content

02 - Using the hub and spokes model

03 - Conducting a content audit

04 - Repurposing existing content

05 - Developing your content calendar

06 - 5. Creating Effective Social Media Content

01 - Creating content your customers want

02 - Creating shareable content

03 - Adapting content to your social channels

04 - Tools for content creation

07 - 6. Growing Organically in Social Media

01 - Building a following

02 - Interaction with customers

03 - Using insights to build on success

08 - 7. Growing Through Social Media Advertising

01 - Deciding when to advertise

02 - Establishing your advertising goal

03 - Creating effective social media ads

04 - Targeting your social media ads

05 - Optimizing your ads

09 - 8. Measuring Social Media Marketing Success

01 - Understanding social media metrics

02 - The right metrics for the right goal

03 - Evaluating social media marketing ROI

10 - Conclusion

01 - Implementing your strategy

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تولید کننده: LinkedIn Learning (Lynda)