Strategic Product Management – The 7-Step Framework

سرفصل های دوره

Product Mastery Blueprint: Comprehensive Strategies for Innovation, UX Research, Discovery, Product Analysis, and Launch

1. Introduction

1. Introduction

2.1 Course Overview.pdf

2. Course Overview

3.1 The 7-Step Strategic Product Management Miro Board.html

3. The 7-Step Startegic Product Management Framework

4.1 Interesting Read All Companies are Technology Companies Now.html

4. The State of Product Management

2. Strategic Product Management Fundamentals

1. Section Introduction

2. Outcome Driven Product Management

3.1 Innovation Assessment Worksheet.pdf

3. Product Innovation

4. Customer Development and UX Research

5. Lean Startup Essentials Mastering the Process

6.1 UX Research Maturity Assessment Worksheet.pdf

6. UX Research Maturity

7. Fundamentals Quiz 1.html

8.1 Worksheet Board - Business Model Canvas.html

8. Business Models and Product Phases

9. Product Lifecycle

10.1 Product-Market Fit Breakdown Worksheet.pdf

10. Product-Market Fit

11. Time-to-Market

12.1 Section Summary Strategic PM Fundamentals.pdf

12. Section Summary

13. Fundamentals Quiz 2.html

3. Product Vision and Strategy

1. Section Introduction

2.1 Product Vision - Checklist.pdf

2.2 Product Vision Worksheet .pdf

2. Getting Clear on Your Vision

3. Great Real-Life Examples of Product Vision

4.1 Product Strategy Worksheet.html

4. Building a Strong Product Strategy

5. Market analysis and Macro Landscape

6.1 PESTLE Analysis Template.html

6. PESTLE Analysis

7. Your Business Model and Operational Specifics

8. Strategic Innovation Pipeline

9. Dimensions of Product

10. Analysing the Direct and Indirect Competition

11. Customers Current vs. Dream Customers

12.1 Strategic Principles - Worksheet.pdf

12. Goals, Objectives and Strategic Principles

13.1 Section Summary Product Vision and Strategy.pdf

13. Section Summary

14. Product Vision and Strategy Quiz.html

4. Step 1 - Idea Validation and Evaluation

1. Section Introduction

2.1 Idea - One Pager.pdf

2.2 Idea Validation Evaluation.pdf

2. Purpose Why do we need a system to evaluate ideas

3. How ideas are usually generated and validated

4. User centric idea generation and evaluation UX Research Maturity

5. Idea validation vs. evaluation

6. How to work on this step as a team

7.1 Idea Evaluation Step 1 Output.pdf

7. The Outcome and Output of Step 1

8.1 Section Sumamry Idea Validation and Evaluation.pdf

8. Section Summary

9. Idea Validation and Evaluation Quiz.html

5. Step 2 - Product Intelligence

1. Section Introduction

2.1 Product Intelligence Worksheet.pdf

2. The 3 Layers of Product Intelligence

3. Product vs. Product Portfolio Discovery

4. Product vs. Product Portfolio Intelligence

5. Business Intelligence and Impact Analysis

6.1 Product Metrics Inventory Worksheet.pdf

6. Product Analytics Types of Metrics

7. UX Insights How to Use What You Already Have

8.1 Secondary Market Research Guide.pdf

8. Secondary Market Research What to Focus on

9.1 Product Concept Creation Guide.pdf

9.2 Step 2 Output Product Intelligence.pdf

9. Documenting Step-2

10.1 Section Summary Product Intelligence.pdf

10. Section Summary

11. Product Intelligence Quiz.html

6. Step 3 - Market Discovery

1. Section Introduction

2.1 Market Discovery Guide.pdf

2. What is Market Discovery

3. Market Discovery vs. Market Research

4. Market Discovery vs. Product Discovery

5. Discovering Product-Market Fit

6. Forming a Market Discovery Team

7. Practical Tips for Market Discovery

8.1 Step 3 Output Market Discovery Summary.pdf

8. Documenting Step-3

9. Market Discovery in Practice HealthTech Case

10.1 Section Summary Market Discovery.pdf

10. Section Summary

11. Market Discovery Quiz.html

7. Step 4 - Business Value and Business Case

1. Section Introduction

2. Business Value vs. Business Case

3.1 Business case key components worksheet.html

3. Business Case Key Components

4. Financial Analysis

5. Analysis and Metrics Long-Term vs. Short-Term

6.1 Cost Estimation Worksheet.pdf

6. Estimating Costs

7.1 Profitability Analysis Guide.pdf

7. Profitability Analysis

8.1 Step 4 - Output - Business Case Evaluation.pdf

8. Preparing your Business Case and Real-Life Case analysis

9.1 Section Summary Business Value and Business Case.pdf

9. Section Summary

10. Business Case Quiz.html

8. Step 5 - Product Discovery

1. Section Introduction

2. What is Product Discovery

3.1 Opportunity Solution Tree Example.html

3. Product Discovery How it works + Example

4. Forming a Discovery team

5. Where to start Experience Mapping

6.1 Opportunity Assessment Worksheet.pdf

6. Mapping the Opportunity Space

7.1 Framework for Solution Mapping.html

7. Mapping the Solution Space

8. Mapping the Assumptions

9. Experiments and Product Design

10.1 Experiements Mapping Worksheet.pdf

10. Experiments and UX Research

11.1 Product Discovery Communicating Results Checklist.pdf

11. Documenting and Communicating Product Discovery Results

12.1 Section Summary Product Discovery.pdf

12. Section Summary

13. Product Discovery Quiz.html

9. Step 6 - Business Case Validation and Conceptualisation

1. Section Introduction

2. Business Case Validation

3.1 Value Proposition Worksheet.pdf

3. Developing Value Proposition and Product Concept

4.1 Product Concept Ideation Worksheet.pdf

4. Product Concept vs. Business Model

5. Building the Right Business Model for your Product

6.1 Setting OKRs Worksheet.pdf

6. OKRs Key Results and Metrics

7. Business Models and Success Metrics

8. Revenue Streams and Pricing Strategies

9.1 Final Evaluation Template.pdf

9.2 Risk and Sensitivity Analysis .pdf

9. Financial Projections and Risk Analysis

10.1 Section Summary Business Case Validation.pdf

10. Section Summary

11. Business Case Validation Quiz.html

10. Step 7 - Implementation

1. Section Introduction

2.1 Organisational Readiness Assessment.pdf

2. Navigating the Changes within The Organisation

3. Transitioning from planning to Execution

4. Roadmapping

5. Defining Success Metrics

6. Launching with Impact Product Marketing

7.1 Launch Planning Worksheet.pdf

7.2 Messaging and Positioning Questionnaire.pdf

7. Launch Planning Strategies for Success

8. Continuous Improvement

9.1 Video - Adobe Change Management.html

9. Change Management

10.1 Section Summary Implementation.pdf

10. Section Summary

11. Implementation Quiz.html

11. Elevating Your Craft

1. Course Recap and Key Takeaways

2.1 Guide Working on a Case Study.pdf

2. Practical Applications and Case Studies

3. Fueling Your Passion for Excellence

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