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خانه » فروشگاه » آموزش مدیریت، بازاریابی و تجارت » آموزش SEO » Shopify Essential Training

Shopify Essential Training

سرفصل های دوره

Shopify is a trusted and popular hosted ecommerce solution that provides advanced store management in a remarkably clean and easy-to-understand package. You don't need to know HTML or PHP; all you need is an email address and a password to get started. This course takes you through the setup, configuration, publication, and management of your first online store using Shopify. Instructor Patrick Rauland helps you select a striking visual theme, set up products and inventory, collect payments, configure shipping, add sales channels, manage orders, and promote your products. Along the way, he offers tips and best practices for running a successful online store.


01 - Introduction
  • 01 - Build an online store with Shopify
  • 02 - What you should know

    • 02 - 1. Get to Know Shopify
  • 01 - What is Shopify
  • 02 - What is a hosted platform
  • 03 - Tour Shopify sites

    • 03 - 2. Get Started
  • 01 - Create your account
  • 02 - Tour the Shopify admin

    • 04 - 3. Set Up Products
  • 01 - Learn how to add a simple product
  • 02 - Learn how to add product variants
  • 03 - Maximize product SEO
  • 04 - Learn how to add shipping information
  • 05 - Maximize categorization
  • 06 - Learn how to add digital products

    • 05 - 4. Work with Images
  • 01 - How Shopify handles images
  • 02 - Learn how to add images
  • 03 - Find images with Shopify Burst
  • 04 - Augmented and virtual reality images

    • 06 - 5. Customize Your Theme
  • 01 - What is a theme
  • 02 - Select a theme
  • 03 - Customize the header and footer
  • 04 - Customize the general settings
  • 05 - Customize the home page
  • 06 - Customize the checkout page
  • 07 - Publish a customized theme
  • 08 - Coding a theme

    • 07 - 6. Set Up Shipping
  • 01 - Explore shipping models
  • 02 - Understand shipping methods
  • 03 - Configure shipping profiles
  • 04 - Configure free shipping
  • 05 - Configure flat rate shipping
  • 06 - Configure live rate shipping
  • 07 - Print shipping labels
  • 08 - Integrate with a fulfillment network (SFN and Amazon FBA)
  • 09 - Comparing fulfillment network costs
  • 10 - Integrate with Printful
  • 11 - Multi-location stores

    • 08 - 7. Set Up Payments
  • 01 - Introduction to online payments
  • 02 - Set up Shopify Payments
  • 03 - Set up Apple Pay
  • 04 - Set up PayPal

    • 09 - 8. Collect Taxes
  • 01 - Understand taxes
  • 02 - Import tax rates
  • 03 - View collected taxes

    • 10 - 9. Learn how to add Pages and Blog Posts
  • 01 - Understand Shopify pages and posts
  • 02 - Create a page
  • 03 - Create a post
  • 04 - Understand on-page SEO
  • 05 - Learn how to add images and videos to pages
  • 06 - Learn how to add refunds and policies
  • 07 - Learn how to add pages to the navigation
  • 08 - Use page builders

    • 11 - 10. Manage Orders
  • 01 - View orders
  • 02 - Customize order numbers
  • 03 - Understand fraud and risk
  • 04 - Use mobile apps

    • 12 - 11. Learn how to add Apps
  • 01 - Understand apps
  • 02 - Install Product Reviews
  • 03 - Integrate with Mailchimp
  • 04 - Integrate with Back in Stock and Restock alerts
  • 05 - Experimentation is key

    • 13 - 12. Learn How to Add Sales Channels
  • 01 - What are sales channels
  • 02 - Next steps
  • 03 - Sell with Facebook & Instagram
  • 04 - Sell with Amazon

    • 14 - 13. Manage Your Site
  • 01 - Add users
  • 02 - Create discounts
  • 03 - Configure sitewide SEO
  • 04 - View reports

    • 15 - 14. Launch Your Store
  • 01 - Use a custom domain
  • 02 - Enable Google Analytics
  • 03 - Launch your store!
  • 04 - Enable two factor authentication

    • 16 - 15. Sell in the Store
  • 01 - Understand Shopify Point of Sale (POS)
  • 02 - Set up Shopify POS
  • 03 - Filter Shopify POS Orders

    • 17 - Conclusion
  • 01 - Next steps
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