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Sales Strategy: Storytelling to Speed Up Your Sales Cycle

سرفصل های دوره

Customers are drawn to companies that make them feel seen and understood. The right story, delivered at the right time, can help customers connect the dots between their problems and your products in a way that even a fleet of experienced salespeople cannot. In this course, join Maury Rogow as he explores the components of a great sales story, as well as how to tailor narratives to different situations in the sales life cycle.

Maury details the emotions that make narratives compelling, as well as story frameworks that work across a buyer’s journey—from your elevator pitch to your closer. Plus, get tips for retaining new customers by sharing experiences that make them feel connected to a larger community.


01 - Introduction
  • 01 - Why sales stories are important

  • 02 - 1. Sales Narratives The Foundation You Need
  • 01 - Selecting the right story
  • 02 - The 10 commandments of great sales stories
  • 03 - The five emotions that drive a great story

  • 03 - 2. Sales Narratives Across the Buyer's Journey
  • 01 - Elevator pitch story
  • 02 - EPIC capture story
  • 03 - Opening a story with SCIPAB
  • 04 - Unicorn sales story
  • 05 - WIIFM-demo story
  • 06 - The closer story
  • 07 - Retain and grow-together stories

  • 04 - Conclusion
  • 01 - Next steps
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    شناسه: 1656
    حجم: 184 مگابایت
    مدت زمان: 28 دقیقه
    تاریخ انتشار: 27 دی 1401
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