Sales Prospecting: How to Connect with Today’s Busy Buyers

Prospecting is an incredibly important activity for today's sales professional, across industries and marketplaces, so it's critical to develop and execute a strong prospecting strategy.

In this course, sales expert Shawn Casemore offers concrete guidance and best practices for prospecting. Shawn dives into preparing to prospect, developing your touchpoint strategy, and standing apart from your competition when you're prospecting. He highlights the best prospecting methods to grab the attention of today’s busy buyers and to build trust and rapport by offering value. Plus, Shawn shows you how to continue to improve your prospecting strategy, effectively manage more prospects, and increase your prospecting in the most effective manner possible. The key to selling more is to be able to steadily increase the number of prospects you engage with.