Public Relations (PR) Foundations

Public relations (PR) is a vital function for brand visibility, reputation management, and strategic communication. In this comprehensive PR Foundations course, Deirdre Breakenridge—CEO at Pure Performance Communications—breaks down the core concepts and processes to plan a solid communications strategy. Learn to define your goals and understand your audience. Explore ways to channel messaging across media, assess impact, and navigate a crisis. This course empowers you with the core skills and insights that you need for your marketing communications.