Product Marketing Foundations

سرفصل های دوره

Your organization has a great product, but what’s the best way to get the product to market and keep it there? Your organization needs a product marketer, and you’re it! In this foundations class, product marketing expert Richard King brings clarity to the product marketing skill set to ensure you're fully up-to-speed on this exciting and multi-faceted role. Richard shares insights on what product marketing is and isn’t and on how product marketing adds value to your organization. He steps you through his unique product marketing framework, which covers essential skills and responsibilities, and how to build constructive, collaborative relationships across the business. Richard also offers practical advice on how to tell if product marketing is right for you and how to build a successful career in it.

01 - Introduction

01 - Exploring the product marketing role

02 - 1. Product Marketing The Basics

02 - What is product marketing

03 - Product marketing in practice

04 - The product marketer role broken down

05 - Explaining your product marketing role internally

03 - 2. The Product Marketing Framework and Lifecycle Your Blueprint

06 - Exploring the product marketing framework

07 - Exploring the discover stage

08 - Exploring the strategize stage

09 - Exploring the define stage

10 - Exploring the get set stage

11 - Exploring the grow stage

12 - Mapping to the product lifecycle

04 - 3. Navigating Product Marketing at the Intersections

13 - Product management vs. product marketing

14 - How to collaborate with product management

15 - Product marketing vs. traditional marketing

05 - 4. Building a Successful Career in Product Marketing

16 - Is product marketing right for you

17 - The product marketing career progression

18 - The product marketing journey

06 - Conclusion

19 - Continuing to grow as a product marketer

“Media Skills for Executive Leaders” به سبد خرید شما اضافه شد. مشاهده سبد خرید

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تولید کننده: LinkedIn Learning (Lynda)