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Object-Oriented UX (OOUX) Fundamentals

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The smarter way to tackle complex User Experience and Product Design — with the power of OOUX + ORCA!


1. Up-level your UX career
  • 1. Why you MUST have OOUX in your arsenal
  • 2.1 Dont Dead Him - Why verbs are hard and what it means for our UX process.html
  • 2.2 The Object-Oriented User.html
  • 2. Design naturally intuitive UX
  • 3. Collaborate early and better with devs
  • 4. Inform an elegant design system
  • 5. Avoid Unintuitive Objects
  • 6. Create clarity to reduce rework
  • 7. Fireside chat with Joe Business first (how OOUX helps)
  • 8. We are just getting started

  • 2. Say hello to OOUX and ORCA
  • 1. How to think about OOUX
  • 2. UX, OOUX, and objects
  • 3. What OOUX does not do for you
  • 4. Introducing the ORCA Process
  • 5. ORCA in action
  • 6. How ORCA fixes iteration failures

  • 3. Rock your UX process
  • 1. Smarter process equals smarter results
  • 2. Introducing ORCA Discovery
  • 3. Object Discovery Step 1 Noun Foraging
  • 4.1 OOUX Fundamentals Workbook (interactive).pdf
  • 4. ACTIVITY Noun forage with Sophia and Joe
  • 5. Object Discovery Step 2 Object Consolidation
  • 6. Relationships Discovery The Nested Object Matrix
  • 7.1 OOUX Fundamentals Workbook (interactive).pdf
  • 7. ACTIVITY Play Relationship Battleship with the NOM
  • 8. Call-to-Action Discovery The CTA Matrix
  • 9.1 OOUX Fundamentals Workbook (interactive).pdf
  • 9. ACTIVITY Brainstorm functionality with the CTA Matrix
  • 10. Attribute Discovery The Object Map
  • 11.1 Object Mapping Guide.pdf
  • 11.2 OOUX Fundamentals Workbook (interactive).pdf
  • 11. ACTIVITY Create an Object Map
  • 12. ORCA Clear. Practical. Powerful.

  • 4. Four OOUX Laws, Four UX Wins
  • 1. Introducing the four horseman of the UX Apocalypse
  • 2. Create recognizable objects
  • 3. Create connected objects
  • 4. Create manipulable objects
  • 5. Create consistent objects
  • 6. Unintuitive Object recap

  • 5. Sketching without the sweat
  • 1. Dont design the whole thing prioritize like a boss
  • 2. Bringing it all together into screens and components
  • 3.1 OOUX SKETCH TEMPLATES.pdf
  • 3. ACTIVITY Sketch cards
  • 4.1 OOUX SKETCH TEMPLATES.pdf
  • 4. ACTIVITY Sketch detail pages
  • 5. Types of UX sketching

  • 6. Start now
  • 1.1 OOUX Launch Guide Mission Checklist.pdf
  • 1.2 OOUX Launch Guide.pdf
  • 1. Anticipate the pushback
  • 2. Dont replace your current UX process
  • 3. Ok, maybe replace your current UX process (real talk from Joe)
  • 4. Start with whats familiar to your team
  • 5. Present a shapeshifter audit
  • 6.1 Five Signs Youre Practicing Advanced UX.html
  • 6.2 How To Sell UX Research With Two Simple Questions.html
  • 6. Dont ask for permission
  • 7.1 OOUX Launch Guide Mission Checklist.pdf
  • 7.2 OOUX Launch Guide.pdf
  • 7. JUST DO IT!
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