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Media Skills for Executive Leaders

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ویدئو معرفی این محصول

Leaders can no longer afford to not be media savvy. On top of leading your organization, you also need to represent it: on television, social media, and more. Join instructor and Emmy award-winning media expert Paula Rizzo to learn some of the most essential media skills wielded by successful executive leaders who know how to steer an organization, even during times of change, prolonged disruption, or crisis.

Get a comprehensive overview of the media landscape, where the medium is the message and your voice and appearance is what counts. Explore best practices for creating compelling content, nailing interviews, speaking in soundbites, and thinking on your feet. Along the way, Paula shares tried-and-tested pointers on what to wear, how to prepare for at-home or in-studio interviews, and how to keep the conversation going long after it’s done.


01 - Introduction
  • 01 - Becoming media savvy

  • 02 - 1. Introduction to the Media Landscape
  • 01 - The medium is the message
  • 02 - How the media decides on its experts
  • 03 - What do they want from you

  • 03 - 2. Media Best Practices
  • 01 - Developing your voice and message
  • 02 - Creating compelling content
  • 03 - Interview best practices

  • 04 - 3. Youve Been Booked, Now What
  • 01 - Speaking in soundbites
  • 02 - Eliminating filler words
  • 03 - Preparing for controversial topics
  • 04 - What to do if something goes wrong

  • 05 - 4. Projecting Your Best Self on Camera or Video
  • 01 - Wardrobe considerations
  • 02 - Hair and makeup
  • 03 - Tips for a home or office interview
  • 04 - Tips for an in-studio interview

  • 06 - 5. After Your Media Appearance
  • 01 - Keep the conversation going
  • 02 - Repurposing your interview
  • 03 - Handling trolls and naysayers

  • 07 - Conclusion
  • 01 - Lights, camera, action