MBA: Retail business, Merchandising, and E-commerce

سرفصل های دوره

Build and grow your own retail business and e-commerce.

1 - Introduction to Retail Management Basics

1 - What is Retail Management

2 - Retail Marketing Mix

3 - Porter Five Force Model

4 - SWOT Analysis

5 - Consumer vs Customers

6 - Understanding the Retail Consumer

7 - Variety vs Assortment

8 - 1.Basics-of-retail-management.pdf

8 - Course Content PPT notes.html

2 - Types of Retail store and Trading area

9 - Types of retail store based on format

10 - Types of retail store based on trading area

11 - Reillys Law of Retail Gravitation Retail Management

12 - Huff Gravity Model Retail Management

13 - 2.Types-format-and-retail-trading-area.pdf

13 - Course content PPT notes.html

3 - Omnichannel and ecommerce

14 - Webrooming vs Showrooming

15 - Multichannel and Omnichannel strategy

4 - Warby Parker Omnichannel Case study

16 - Warby Parker Case Study Intro

17 - Warby parker Retail Finance Metrics

18 - Basics of Income Statement

19 - Warby Parker Contribution Margin

20 - 3.Omnichannel-and-warby-parker.pdf

20 - Case study PDF notes.html

5 - Customer Data in retail management

21 - 4.CRM-Market-basket-and-CLTV.pdf

21 - Customer Relationship Management

22 - Recency Frequency and Monetary RFM analysis

23 - RFM Analysis Excel Exercise

23 - RFM-udemy.xlsx

24 - Market Basket Analysis

25 - Association and Support Market Basket Analysis

26 - Confidence Market Basket Analysis

27 - Lift Market Basket Analysis

28 - Name manager and Indirect function

29 - Market Basket Analysis

29 - market-basket-ananalysis.xlsx

6 - Store layout and design

30 - Customer Life time Value

31 - Customer Lifetime Value Assignment

32 - Types of Store Layout

33 - Goal of Store Design

34 - Store Layout Excel Exercise

35 - 4.CRM-Market-basket-and-CLTV.pdf

35 - CRM Market basket PPT Notes.html

7 - Retail finance and accounting

36 - Introduction to Retail Finance

37 - Income Statement and Cash flow statement

38 - Introduction to Asset and Margin Management

39 - The Strategic Profit Model in Retail Management

40 - Walmart and Tiffany Financial Statement

41 - Retail Finance Assignment

41 - Retail-finance-assignment.pdf

42 - Financial metrics Conclusion

43 - 5.Retail-finance-and-accounting.pdf

43 - Retail Finance Content PPT Notes.html

8 - Inventory management and warehousing

44 - What is Inventory Management

45 - Types of Inventory Management

46 - How much stock we should have

47 - Cost in Inventory Management

48 - Types of Safety Stock Techniques

49 - Safety stock and Reorder point

50 - Service level on safety stock

51 - How to Reduce Safety stock

52 - Economic order Quantity

53 - EOQ Assignment

54 - Introduction to Lead Time

55 - EOQ with lead time Exercise

56 - EOQ with order size constraint

57 - EOQ with bulk discount

58 - EOQ with production order quantity

59 - EOQ when backorders are allowed

60 - EOQ backorder exercise

9 - Introduction to Statistics

61 - Mean Mode and Median

62 - Standard deviation and variance

63 - Normal distribution

64 - Standard Normal distribution

65 - Kings or normal distribution of Safety stock

66 - Normal distribution with lead time variation

67 - Normal distribution with lead time and demand variation

10 - Category and Inventory Management

68 - Introduction to Category Management

69 - ROI and GMROI

70 - ABC Analysis for Inventory Management

71 - Problems with ABC Analysis

72 - Introduction to ABC XYZ Inventory Optimization

11 - Ecommerce and D2C brands

73 - D2C Direct to consumer Business Model

74 - Private labels and white labels

75 - How to start your own Private Label

76 - 6.e-commerce-and-D2C-brand.pdf

76 - PDF notes of this section.html

12 - Forecasting and Demand planning

77 - Introduction to Forecasting

78 - Steps involved in forecasting

79 - Types of forecasting technique

80 - Time Series data plot

81 - Components of time series data

82 - Plotting time series for ecommerce revenue

83 - Assignment

84 - Rollover and weighted moving average

85 - MADSSE and MAPE error in time series

86 - Exponential Smoothing Excel Exercise

86 - MA-WMA-and-EMA-solved.xlsx

45,900 تومان

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تولید کننده: Udemy-Training