Mastering Oracle Eloqua – Learning Journey

سرفصل های دوره

Master the Power of Eloqua: A Comprehensive Learning Journey for Marketing Automation Success

1. Welcome

1. Intro

2. Eloqua Fundamentals

1. What is Eloqua

2. About Eloqua User Interface

3. Eloqua Homepage Explained

4. Eloqua Settings

5. About Eloqua Marketplace

6. Key Take Aways

7. Eloqua Fundamentals Quiz.html

3. Contacts & Data

1. Contacts & Data - Course Introduction

2. Contacts & Custom Objects

3. Field, Views and Tracking Fields

4. Manual Data Import to Eloqua

5. Eloqua & Automatic Data Ingestion

6. Eloqua & Salesforce Integration

7. Understanding Eloqua REST APIs

8. Importing Data to Eloqua via SFTP

9. Exporting Data from Eloqua

10. Mastering Eloqua Data and Contacts.html

4. Assets & Components

1. Deep diving into Eloqua Assets & Components

2. The Role of Assets & Components

3. Emails & Templates in Eloqua

4. Forms & Landing Pages

5. Eloqua Assets and Components Mastery.html

5. Subscription Management

1. About Eloqua Subscription Management

2. OPT-in process explained (with examples)

3. OPT-out process - How it works

4. Eloqua Subscription Management Quiz.html

6. Eloqua Segmentation

1. Understanding Segmentation Principles in Eloqua

2. What Are the Eloqua Segments

3. Practice - Eloqua Segmentation

4. Eloqua Segmentation Quiz.html

7. Eloqua Orchestration

1. Customers Journey & Eloqua Orchestration

2. About Simple & Multi-Step Campaigns

3. Understanding Actions in a Multi-Step Campaign

4. Understanding Decisions in a Multi-Step Campaign

5. AB Testing in Eloqua

6. Understanding how Programs work in Eloqua

7. Practice Session on Orchestration

8. Eloqua Orchestration Quiz.html

8. Eloqua Housekeeping & Leads Scoring

1. Why do we need Housekeeping in Eloqua

2. Eloqua Housekeeping Principles

3. Understanding Eloqua Data Tools

4. Using Update Rules in Eloqua

5. How to Use Eloqua Match Rules

6. Contacts Washing Machine in Eloqua

7. Eloqua Leads Scoring

8. Practice Leads Scoring

9. Eloqua Housekeeping Quiz Enhance Your Knowledge and Skills.html

9. IP Warming

1. Intro and Definition of IP Warming

2. Goals of IP Warming

3. Benefits of IP Warming

4. IP Warming Best Practices

5. Timeline Needed for IP Warming

6. IP Warming and ISPs

7. IP Warming Prerequisites

8. SPF - How it works

9. About DKIM

10. DMARC - why is needed

11. Setting Up Eloqua for IP Warming

12. IP Warming Mastery Quiz.html

10. Tips & Tricks

1. Creating a Fully Automatic Campaign in Eloqua for Happy Birthday

2. How to Use Date Calculator in Programs or Campaigns

3. Removing Contacts & Custom Object Fields without Impacting Eloqua Structure

4. Removing Contacts from Eloqua Automatically (Unsubscribes, HardBounced, etc)

5. Mobile Phone numbers adding country codes with CWM

139,000 تومان

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تولید کننده: Udemy-Training