Master Google Analytics 4 Reports and GTM Basics in 2022

سرفصل های دوره

Learn to analyze Google Analytics 4 reports, create powerful custom reports and tailor GA4 data with Google Tag Manager

1 - Lets Begin

1 - Course Structure Plan and Overview

2 - Pace of the Lectures

3 - 1.2.5-aspects-to-traffic.pdf

3 - How to Analyze Website Data with Google Analytics

4 - Basic Navigation Guideline of the GA4 Account

2 - Analysis Traffic Volume

5 - Lets Start our Analysis of Beginner Traffic Data

6 - Where are Your Users Coming From

7 - GA4 Jargons Users and Concepts Important for Traffic Analysis

8 - Source and Medium Concept for Traffic Analysis

3 - Analysis Traffic Relevance

9 - Learning About Your Visitors

10 - Demographics of Your Target Audience Visitors

11 - Devices and Technology of Your Visitors

12 - Learning Specific Aspects About Your Visitors

13 - Identifying Overlapping Segments of Your Visitors

4 - Analysis How Google Analytics 4 Works

14 - How Google Analytics Works

15 - Google Analytics 4 Events Concepts

16 - Capturing Data Using GA4 Events

17 - Google Tag Manager NonDeveloper Perspective

5 - Analysis Traffic Engagement

18 - Analyzing and Using Events

19 - PageLevel Analysis of Your Website

20 - Path Analysis for Understanding Visitor Journey on Your Website

6 - Analysis Traffic Sustainability

21 - Traffic Sustainability Analysis With Cohort Analysis Reports Part I

22 - Retention Analysis of Website Traffic

23 - Cohort Analysis Granular Analysis

24 - Engagement Overview DAU MAU WAU

25 - Tracking Individual User Actions In GA4

26 - Concept Behind the UserID Tracking

7 - Analysis Meaningful Traffic

27 - Funnel Concepts

28 - FunnelBased Goal Analysis

29 - More Data on Business Goals

30 - Business Goal Analysis With Monetization Reports

31 - Attribution Modeling Concept

32 - Attribution Modeling Reports

8 - Planning Data Modeling Concepts with GA4

33 - Thinking About the Website Data to be Modeled

34 - Data Modeling for a Typical Ecommerce Website Part I

35 - Data Modeling for a Typical Ecommerce Website Part II

36 - Data Modeling for a Typical Ecommerce Website Part III

37 - Data Modeling for NonStandard Websites Part I

38 - Data Modeling for NonStandard Websites Part II

39 - Revisiting The Monetization Reports

9 - Customization Custom Reports and Data Studio Introduction

40 - Customized Tabular Reports In GA4

41 - Completely Modify Google Analytics Reports and Layouts with Library

42 - Google Data Studio Basics

43 - Chart Types In Data Studio

44 - Using Data Filters and Other Tools

45 - 9.5.google-data-studio-calculated-fields.zip

45 - Customizing Data with Formulas and Arithmetic In Google Data Studio

46 - 9.6.forumla.zip

46 - Creating Advanced Custom Funnels In Data Studio

10 - Implementation Project Details and Setup

47 - Who this Project is for

48 - Install the Project

48 - website.zip

11 - Implementation Google Analytics 4 with Tag Manager

49 - Create a New Google Analytics 4 Account

50 - Connect Google Analytics 4 to the Website

51 - A Case for the Need of Google Tag Manager

52 - Create a New Google Tag Manager Account

53 - Understand How Google Tag Manager Works

54 - Link the Website Google Analytics 4 and Google Tag Manager

55 - Implement our First Event using the Google Tag Manager

56 - Understand the Preview Mode Tag Assistant in Google Tag Manager

57 - Understand the Debug View in Google Analytics 4

58 - Final Steps to Complete the Event Creation

59 - Optimize the use of Tags and Triggers in Google Tag Manager

60 - Understand Event Parameters Concepts

61 - Understand Custom Metrics and Dimensions Concepts

62 - Technique to Capture Event Parameters

63 - Advanced Use of Custom Metrics and Dimensions

64 - What is the Data Layer

65 - Configure Advanced Custom Metrics Dimensions using Google Tag Manager

66 - How to push Data into the Data Layer

67 - Events and Conversions in Google Analytics 4

12 - Implementation User Behavior Data Designing Opportunities in Google Analytics 4

68 - Understand User Properties and Audiences in Google Analytics 4

69 - Configure User Properties and Audiences

70 - Understand User ID Tracking Fundamentals

71 - Implement User ID Tracking

13 - Implementation EcommerceMonetization Reports How it Works

72 - ECommerce Implementation Basic Concepts

73 - Implementation Plan In Our Practice Website

74 - Implement The First Step of ECommerce Data Collection

74 - ga4 enhanced ecommerce implementation with gtm url.zip

75 - GA4-Course-EE.pdf

75 - Implement Product Views Add To Carts And More I

76 - Implement Product Views Add To Carts And More II

77 - Capturing Data Dynamically In The Ecommerce Implementation

14 - Lets Close

78 - Parting Thoughts

15 - Additionals

79 - Web Application And Android Application Together In Google Analytics 4

80 - Filter Internal or Unwanted Traffic from your Google Analytics 4 Account

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تولید کننده: Udemy-Training