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دسته بندی
دسته بندی

Marketing Strategy for Designers

24,900 تومان
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در این روش نیاز به افزودن محصول به سبد خرید و تکمیل اطلاعات نیست و شما پس از وارد کردن ایمیل خود و طی کردن مراحل پرداخت لینک های دریافت محصولات را در ایمیل خود دریافت خواهید کرد.

ویدئو معرفی این محصول

If graphic designers and marketers don't communicate effectively, it can result in time lost or work that doesn't meet the needs of the organization. In this course, Amy Balliett teaches designers some core tenets of marketing, as well as how to manage marketers as clients, interpret marketing goals, and use those goals to inform all design choices. Amy begins by helping you get into a marketing mindset. She explains the role of design in marketing, defines a marketing campaign, and goes over how to speak like a marketer. Then Amy dives into important marketing strategies, including SEO optimization, email marketing, content marketing, and much more. Next, she covers key components of building your marketing campaign, such as SMART goals, a content strategy roadmap, and visual language design. Finally, Amy wraps up with a discussion of how all the previous steps come together, as well as the follow-up process, measuring success, and showing your value.

Note: This course was created by Amy Balliett. We are pleased to host this training in our library.


01 - Introduction
  • 01 - Introduction to marketing strategy for designers
  • 02 - What you can learn

  • 02 - 1. Getting into the Marketing Mindset
  • 01 - Think like a marketer
  • 02 - The role of a marketer
  • 03 - B2B vs. B2C marketing
  • 04 - B2B vs. B2C experiences
  • 05 - The five types of marketers
  • 06 - The role of design in marketing
  • 07 - DIY design in marketing
  • 08 - What is a marketing campaign
  • 09 - Speak like a marketer
  • 10 - Challenge Marketing terms pop quiz
  • 11 - Solution Marketing terms pop quiz

  • 03 - 2. Understanding the World of Marketing Strategy
  • 01 - Inbound vs. outbound marketing
  • 02 - Content marketing
  • 03 - Social media marketing
  • 04 - Search engine optimization (SEO)
  • 05 - Paid marketing
  • 06 - Account-based marketing (ABM)
  • 07 - Email marketing
  • 08 - Earned media and PR
  • 09 - Challenge What strategy would you choose
  • 10 - Solution What strategy would you choose

  • 04 - 3. Building Your Marketing Campaign
  • 01 - Laying a foundation for marketing campaigns
  • 02 - Creating SMART goals for marketing
  • 03 - Creating a content strategy roadmap
  • 04 - Visual language design for marketing campaigns
  • 05 - Realizing the potential of your marketing campaign

  • 05 - Conclusion
  • 01 - Thank you