وب سایت تخصصی شرکت فرین
دسته بندی دوره ها

Marketing Strategy: Competitive Intelligence

سرفصل های دوره

By compiling a competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. In this course, join marketing expert Deirdre Breakenridge as she explains how to conduct a competitive analysis for your business. In addition to explaining the value of a competitive analysis, Deirdre shares best practices for conducting research on your competition, and discerning your own strengths and weaknesses. She also discusses how to analyze your competitor's strategies to inform your future goals. Finally, Deirdre shows you how to evaluate the outcome of your analysis to drive growth and competitive intelligence.


01 - Introduction
  • 01 - Your competitive advantage in the market

  • 02 - 1. How to Start a Competitive Analysis
  • 01 - What is a competitive market analysis
  • 02 - The benefits of competitive analysis
  • 03 - What to consider for your competitive analysis

  • 03 - 2. Build a Competitor Analysis through Research
  • 01 - Profile your top competitors in the market
  • 02 - Determine competitor strengths and weaknesses
  • 03 - Compare yourself to the competition
  • 04 - Research competitor interactions with customers

  • 04 - 3. Identify Competitor Strategies through Analysis
  • 01 - Specify competitor goals
  • 02 - How to analyze competitor research data
  • 03 - Observe competitor marketing and selling processes

  • 05 - 4. Evaluate the Outcome of Your Competitive Analysis
  • 01 - Select and use an evaluation analysis framework
  • 02 - Share your competitive position internally
  • 03 - Continue with competitive intelligence
  • 04 - Summarize your opportunities and issues

  • 06 - Conclusion
  • 01 - How to maintain a competitive edge
  • 139,000 تومان
    بیش از یک محصول به صورت دانلودی میخواهید؟ محصول را به سبد خرید اضافه کنید.
    خرید دانلودی فوری

    در این روش نیاز به افزودن محصول به سبد خرید و تکمیل اطلاعات نیست و شما پس از وارد کردن ایمیل خود و طی کردن مراحل پرداخت لینک های دریافت محصولات را در ایمیل خود دریافت خواهید کرد.

    ایمیل شما:
    تولید کننده:
    شناسه: 1630
    حجم: 134 مگابایت
    مدت زمان: 49 دقیقه
    تاریخ انتشار: 27 دی 1401
    طراحی سایت و خدمات سئو

    139,000 تومان
    افزودن به سبد خرید