Marketing Customer Analytics, Segmentation, and Targeting

سرفصل های دوره

Learn how to analyze market based on customer and location data analytics with the most powerful tools available

1 - Introduction

1 - Introduction

2 - Market Segmentation and Targeting

2 - What Is Segmentation

3 - Benefits of Segmentation and Targeting in Business and Marketing

4 - What Is Effective Segmentation

5 - Bases for Segmentation

6 - Target Market Selection

7 - How to Implement Segmentation Different Methods of Segmentation

8 - A Real Case Study of Segmentation and Targeting in an Educational Institution

3 - Implementing Segmentation and Targeting Strategies for more than 6000 products

9 - Introduction to Simmons MRI

10 - Login to Simmons MRI and Create a Solid Crosstab

11 - How to Read and Interpret the Crosstab Data

12 - Finding Mass and Niche Markets for 6500 Products and Brands

13 - MRI-Simmons-Crosstab-Honda-Owners-12-months.xlsx

13 - MRI-Simmons-Crosstab-Honda-Owners-12-months-Raw-to-calculate.xlsx

13 - Simmons MRI Calculations

14 - Composer and Other things

15 - Quick Reports on Consumer Demographics and Habits

4 - Geo Market Analytics LocationBased Market Analytics

16 - Introduction to LocationBased Market Analytics

17 - Login to ESRI BAO and Define Map Area for Analytics

18 - Esri Infographics and Reports Overview

19 - Tapestry Segmentation How to Segment Market Locations Like a Pro

20 - Restaurant Marketplace Profile

21 - Retail Marketplace Analytics

5 - Bonus Videos

22 - Household and Home Expenditure Analytics

23 - Lecture 18 Smart Map Search

45,900 تومان

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تولید کننده: Udemy-Training