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دسته بندی دوره ها

Marketing Analytics Mastery: From Strategy to Application

سرفصل های دوره

Master the fundamentals of marketing analytics and start measuring the impact of your marketing efforts like a PRO!


1 - Course Introduction
  • 1 - About the Instructor
  • 2 - Course-Definitions-Key-Terms-Concepts.pdf
  • 2 - What the Course Will Cover

  • 2 - Marketing Analytics Strategy
  • 3 - Why We Measure
  • 3 - Why-We-Measure.pdf
  • 3 - how netflix became a 100 billion company in 20 years.zip
  • 3 - how optimizely almost got me fired.zip
  • 3 - jason chaffetzs impossible chart & some dataviz sins you should never commit.zip
  • 3 - melting memories art made with data.zip
  • 3 - netflix a case of transformation for the digital future.zip
  • 3 - spotifys legendary user data campaign.zip
  • 4 - The Importance of Measuring What Matters
  • 4 - the streetlight effect.zip
  • 4 - wrong by david freedman.zip
  • 5 - What is a Data Strategy
  • 5 - What-is-a-data-strategy.pdf
  • 5 - businesses adopting big data cloud & mobility grow 53 faster than peers.zip
  • 5 - how advanced analytics can drive productivity.zip
  • 5 - how firms can use data to deepen client trust and reduce risk.zip
  • 5 - new evidence shows data makes businesses more profitable and productive.zip
  • 6 - Tips to Improve Your Data Strategy
  • 7 - Creating an Analytics Roadmap
  • 7 - Creating-an-analytics-roadmap.pdf
  • 8 - Campaign Journey Mapping for Better Measurement Planning
  • 8 - Customer-Journey-Mapping-for-Better-Measurement.pdf
  • 8 - map template & walkthrough.zip
  • 9 - Live Demo of Campaign Journey Mapping MAP
  • 9 - map template & walkthrough.zip
  • 10 - Step by Step Guide for Creating a Campaign Journey MAP
  • 10 - map template & walkthrough.zip

  • 3 - Types of Measurement
  • 11 - Finding-the-Right-Tool.pdf
  • 11 - How to Choose the Right Measurement Tools
  • 12 - Intro to Web and App Analytics
  • 12 - Web-App-Analytics.pdf
  • 13 - DEMO How to Setup Web Analytics Tracking with Google Analytics
  • 14 - DEMO Google Analytics Basics Universal Analytics
  • 15 - DEMO Understanding Universal Analytics vs Google Analytics 4
  • 16 - Intro to Online Advertising Analytics
  • 16 - Online-Advertising.pdf
  • 17 - Intro to Social Media Monitoring
  • 17 - Social-Media-Monitoring.pdf
  • 18 - DEMO Social Media Monitoring with Sprout
  • 19 - Intro Owned Social Analytics
  • 19 - Owned-Social-Analytics.pdf
  • 20 - Measuring Content Performance on Facebook
  • 21 - DEMO Using a 3rd Party Tool for Owned Social Analytics
  • 22 - Email-Measurement.pdf
  • 22 - Intro to Email Marketing Analytics
  • 23 - Customer-Relationship-Management-CRM.pdf
  • 23 - Intro to CRM Analytics
  • 24 - Intro to Online Surveys
  • 24 - Online-Surveys.pdf
  • 24 - types of rating scales in quantitative research.zip
  • 25 - Campaign-Effectiveness-Study-TEMPLATE.xlsx
  • 25 - Measuring Campaign Effectiveness via Online Surveys
  • 25 - Measuring-Campaign-Effectiveness-via-Online-Surveys.pdf
  • 26 - Importance of OmniChannel Measurement

  • 4 - Metrics
  • 27 - Common-Metrics-by-Channel.pdf
  • 27 - Understanding Metrics
  • 27 - Understanding-Metrics.pdf
  • 28 - Choosing-the-right-metrics.pdf
  • 28 - How to Choose the Right Metrics and KPIs
  • 28 - metrics selection template google sheets.zip
  • 29 - ACTIVITY 1 Overview
  • 29 - Case-Study-1-and-Activity-Overview.pdf
  • 29 - Metrics-Selection-Activity-Template-in-PPT.pptx
  • 29 - case study 1 overview on miro.zip
  • 29 - metrics selection template google sheets.zip
  • 29 - metrics selection template google slides.zip
  • 30 - ACTIVITY 1 Answers
  • 30 - Metrics-Selection-Case-Study-1-Answers.pdf
  • 30 - case study answers in google sheets template.zip
  • 31 - ACTIVITY 1 Custom Metrics Breakdown
  • 31 - Metrics-Selection-Case-Study-1-Answers-Custom-metrics.pdf
  • 32 - Benchmarking-Overview.pdf
  • 32 - Benchmark-Sources.pdf
  • 32 - Understanding Marketing Benchmarks
  • 33 - Actioning-Benchmarks.pdf
  • 33 - The 20 Rule When to Take Action on Your Data

  • 5 - Engineering Data
  • 34 - What is Data Engineering
  • 35 - ACTIVITY 2 Overview
  • 35 - Metrics-Selection-Activity-Template-in-PPT.pptx
  • 35 - Metrics-Selection-Case-Study-2-Activity-Overview.pdf
  • 35 - case study 2 overview on miro.zip
  • 35 - metrics selection template.zip
  • 35 - metrics selection template google sheets.zip
  • 36 - ACTIVITY 2 Answers
  • 36 - Metrics-Selection-Case-Study-2-Answers.pdf
  • 36 - case study 2 answers in google sheets template.zip
  • 36 - page scroll tracking setup in google analytics ga4.zip
  • 36 - page scroll tracking setup in google analytics universal analytics.zip
  • 37 - ACTIVITY 2 Custom Metrics Breakdown
  • 37 - Metrics-Selection-Case-Study-2-Answers-Custom-metrics.pdf
  • 38 - Examples of Instrumentation
  • 39 - Deep-Dive-on-Link-Tagging.pdf
  • 39 - Tracking Inbound Links with UTM Parameters
  • 39 - annie cushings google analytics campaign tagging tool.zip
  • 39 - google analytics campaign url builder.zip
  • 39 - where to find utm tracking data in ga4.zip

  • 6 - Marketing Optimization
  • 40 - Intro to Marketing Optimization
  • 40 - Intro-to-Optimization.pdf
  • 41 - Approaches to Optimization
  • 42 - Optimization Through the Historical Analysis Apparoach
  • 42 - Optimization-through-Historical-Analysis.pdf
  • 43 - CASE STUDY Historical Analysis
  • 43 - historical analysis case study dataset.zip
  • 44 - Optimization Through ExperimentsBased Approach
  • 44 - Optimization-through-Experiments.pdf
  • 45 - How to Run an AB Test
  • 45 - How-to-run-an-A-B-Test.pdf
  • 46 - How to Calculate Sample Size for an AB Test
  • 46 - optimizely sample size calculator.zip
  • 47 - How to Calculate the Statistical Significance of an AB Test
  • 47 - ab test guide significance calculator.zip

  • 7 - Reporting & Analysis
  • 48 - Reporting Framework to Guide How You Share Data
  • 48 - Reporting-Framework.pdf
  • 49 - When do you Need an Automated Dashboard
  • 50 - How to Create an Automated Dashboard in Google Data Studio
  • 51 - Thinking Beyond Traditional Dashboards
  • 52 - Data-analysis-basics.pdf
  • 52 - Learning the Basics of Data Analysis

  • 8 - Measuring ROI
  • 53 - ROI-in-Marketing.pdf
  • 53 - Understanding ROI
  • 53 - gary vaynerchuk whats the roi of your mother.zip
  • 54 - CASE STUDY When marketing returns go beyond financial ROI
  • 55 - ACTIVITY 3 Overview
  • 55 - Marketing-ROI-Activity-Overview.pdf
  • 55 - Marketing-ROI-Calculator.xlsx
  • 55 - roi calculator.zip
  • 56 - ACTIVITY 3 Answers
  • 56 - Marketing-ROI-Activity-Answers.pdf

  • 9 - Course Wrapup
  • 57 - Course Recap & Key Takeaways
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    شناسه: 1476
    حجم: 10945 مگابایت
    مدت زمان: 1012 دقیقه
    تاریخ انتشار: ۲۶ دی ۱۴۰۱
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