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Marketing Analytics: Decoding the Conversion Funnel for Revenue Growth

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This course equips you with an essential toolkit to find and fix the leaks in your sales funnel. You’ll get actionable, easy-to-use strategies that will help you improve your conversion rate, capture more leads, and directly boost revenue. Gain practical, insider techniques from instructor Deborah O’Malley, an expert optimizer, on how to perform funnel analysis, identify weak points in the funnel, and implement targeted solutions to grow your business. By the end of this course, you’ll be equipped with both the strategic understanding and the tactical competencies required to optimize customer journeys as well as take advantage of previously missed monetization opportunities. Now is the time to future-proof your conversion workflow for amplified growth. Are you ready to crack the conversion optimization code with this complete funnel mapping playbook?


01 - Introduction
  • 01 - Assess your funnel to increase conversions and grow revenue

  • 02 - 1. Dispel Conversion Funnel Myths
  • 01 - Explore conversion funnel fundamentals
  • 02 - Unravel conversion funnel myths
  • 03 - Reshape and reimagine the future of conversion funnels

  • 03 - 2. Identify the Leaks in Your Conversion Funnel
  • 01 - Pinpoint leaks in the conversion funnel with GA4 analytics
  • 02 - Access GA4
  • 03 - Delve into marketing analytics data
  • 04 - Scan for success
  • 05 - Identify where to start optimizing your funnel

  • 04 - 3. Assess the Biggest Conversion Funnel Leaks
  • 01 - Visualize the funnel
  • 02 - AIDA model Attention
  • 03 - AIDA model Interest
  • 04 - AIDA model Desire
  • 05 - AIDA model Action

  • 05 - 4. Generate Ideas to Fix Your Funnel
  • 01 - Get ideas to fix your funnel
  • 02 - Patch the holes in your funnel
  • 03 - Develop a smart hypothesis

  • 06 - 5. Set Your Funnel Success Metrics
  • 01 - Define outcomes
  • 02 - Vanity metrics
  • 03 - Finalize the hypothesis formula

  • 07 - 6. Final Exercise
  • 01 - Final exercise Apply the 5-line hypothesis formula

  • 08 - Conclusion
  • 01 - Conclusion
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    شناسه: 43111
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    مدت زمان: 88 دقیقه
    تاریخ انتشار: ۶ بهمن ۱۴۰۳
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