Logo Design: Shapes and Symbols

سرفصل های دوره

Storytellers weave their tales with words. Designers must do it with pictures, and shapes and symbols are their visual shorthand, a way of quickly communicating emotion and meaning. Here Bill Gardner, founder of LogoLounge, examines how shapes and symbols help designers integrate story into their logo designs and explores the mystery behind these forms. Learn why people respond emotionally to certain geometric shapes, the history behind common symbols, and new and emerging symbols that will help your logo age gracefully. This course will give you the tools to convey the meaning behind your designs to your clients.

1. Introduction

001. Welcome

002. What is LogoLounge

003. The common language of symbols

2. Geometry

004. Why logo design gravitates toward shapes

005. Circles The universal answer

006. Squares Structure and progress

007. Triangles Stability at a cost

3. Symbols

008. Its called a cliche because it works

009. Stars A symbol of excellence

010. Shields Representing strength

011. Hearts Origins with the tree of life

012. Flames A mix of old and new

013. Crosses Packed with symbology

014. Speech bubbles Not just for comics

4. Lines

015. Lines Ribbons creating logos

016. Symbolism Taking lines further

017. Challenge Creating logos with lines

018. Solution Creating logos with lines

5. Parts

019. Repetition to create form

020. Field in motion

6. Similes

021. Advantages of anthropomorphism

022. Animals An amazing shortcut

023. Mythology The power of the story

024. Mascots Bringing a logo to life

025. Challenge Putting personification to work Part one

026. Solution Putting personification to work Part one

027. Challenge Putting personification to work Part two

028. Solution Putting personification to work Part two

7. Conclusion

029. Next steps

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تولید کننده: LinkedIn Learning (Lynda)