Logo Design: Handmade Aesthetic

سرفصل های دوره

The handmade aesthetic isn't limited to little boutiques; even large businesses (including Starbucks, Nordstrom, and Whole Foods) understand when it's best to play the "handmade" card. Kick back in the LogoLounge and learn how imperfection, texture, and personality can help add a sense of authenticity to your client's brand. Design expert Bill Gardner shows how to decide when a human touch is appropriate, incorporate free-form and line-drawing illustration techniques, use color and texture to make surfaces seem more tactile, and use typography to express specific ideas. The good news? You don't have to relinquish your favorite digital tools. Bill shows how to create this "old world" look using "new world" shortcuts.

1. Introduction

001. Welcome

002. What is LogoLounge

003. Imitating the human flaw

2. Human Touch

004. David vs. Goliath Small has its advantages

005. Appropriate The clothes must fit

006. Randomness Avoiding perfection

3. Hand Illustration

007. Brush Artistic brevity

008. Near perfection A little naive

009. Free-form The right amount of a child

010. Degeneration Embracing imperfection

011. Backward challenge Loosen up on your preconceived notions of perfection

012. Backward solution Loosen up on your preconceived notions of perfection

4. Line Personality

013. Sketch Refined solutions

014. Chaos Harnessing wild energy

015. Single line The beauty of bare essentials

016. Doodles The upside of a wandering mind

5. Surface Technique

017. Blemished Tainted imitation

018. Looseness

019. Degeneration

020. Process imitation Ink it up

021. Woodcut challenge Creating a woodcut-style drawing

022. Woodcut solution Creating a woodcut-style drawing

6. Application of Color

023. Analog surfaces

024. Painting Wash and brush

025. Texture The temptation of touch

7. Hand Type

026. Hand drawn Purity of something real

027. Calligraphy A written assurance

028. Writing A bit less formal

029. Art and type Married together in a single logo

030. Imitation A copy of a copy of a copy

8. Conclusion

031. Next steps

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تولید کننده: LinkedIn Learning (Lynda)