Lead Generation Foundations

سرفصل های دوره

You can’t build a business without customers, and lead generation is the proven way to grow your customer base and your business. In this course, Dina Shapiro teaches you the essentials of lead generation. Dina explains the framework for identifying lead generation objectives and strategies, takes you through attracting prospects, and covers how to convert prospects into qualified leads–and eventually, into customers. Learn how to attract leads with blogs, keywords, and social media publishing; how to qualify leads by optimizing your website and call-to-action; and how to convert qualified leads to customers with a database, lead scoring, and personalization.

01 - Introduction

01 - Getting started with lead generation

02 - 1. Lead Generation Strategy Attracting Leads

01 - Attracting leads Begin with a lead generation plan

02 - Engaging your marketing leads

03 - Example Using social publishing to engage leads

03 - 2. Converting Your Marketing Leads to Qualified Leads

01 - Qualifying leads Optimize your website and landing page

02 - Using call-to-action (CTA) to boost click-through rate (CTR)

03 - Developing your marketing form for a seamless experience

04 - 3. Converting Qualified Leads to Customers

01 - Creating a database with lead scoring for prioritization

02 - Using personalized emails to grow relationships with leads

03 - Example Personalization to convert a qualified lead

05 - Conclusion

01 - Cultivating relationships for customer loyalty and advocacy

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تولید کننده: LinkedIn Learning (Lynda)