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Introduction to Graphic Design: Concepts

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Graphic design is a complex art that involves many different skills and understanding many concepts. In this course, Tony Harmer—designer, illustrator, and educator—covers the core concepts that you need to understand and how they relate in a design project. Learn about the four stages of the creative process. Get an introduction to the essential jargon used in typography, as well as type classifications and the basic measurements that you will use when working with type. Explore ways to pick pleasing color combinations, use color as information, and accommodate viewers with color vision deficiency (CVD). Discover the impact you can make with images and illustrations in graphic design projects, including ones created by generative AI tools. Plus, learn best practices for creating a graphic design layout. Finish up with some creativity tips to keep your ideas fresh.


01 - Introduction
  • 01 - Course introduction

  • 02 - 1. Graphic Design Projects
  • 01 - The creative process
  • 02 - The creative brief
  • 03 - Research
  • 04 - Ideation
  • 05 - Production
  • 06 - Challenge Brand of you

  • 03 - 2. Learning about Type and Typography
  • 01 - Font vs. type
  • 02 - Key typographic terms
  • 03 - Basic type classifications
  • 04 - Type anatomy
  • 05 - Understanding character attributes
  • 06 - Understanding paragraph attributes
  • 07 - Challenge Quote poster

  • 04 - 3. Layout and Composition
  • 01 - Principles of layout
  • 02 - The design space
  • 03 - Space
  • 04 - Using grids
  • 05 - Building a layout
  • 06 - Challenge Deconstructing layouts

  • 05 - 4. Color
  • 01 - Color
  • 02 - Digital color
  • 03 - Color harmonies
  • 04 - Color associations
  • 05 - Color as information
  • 06 - Digital and print colors
  • 07 - Challenge Map

  • 06 - 5. Imagery
  • 01 - Photo vs. illustration
  • 02 - Cropping images
  • 03 - Generative AI
  • 04 - Challenge The art of cropping

  • 07 - Conclusion
  • 01 - Conclusion
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